9 Unique Talking Points That Will Cram HUGE Value Into Your System...
Making it TOTALLY Irresistible To Your Audience!
At this stage of the game, you've listed all the main steps and organized them into your outline. You've even thought about how to present this information so it stands out from the crowd... like, using alliteration, analogies, and acronyms.
So far... so good!
Next we'll develop your outline further by generating additional talking points. A bit like these beauties...
- Tips
- Examples
- Mistakes
- Dos and Don'ts
- FAQs
- Data
- Alternatives
- Troubleshooting
- Tools
9 Value Skews
Let's dive in and inspect these ideas more closely, and then we'll talk about how to generate these talking points...
1. Tips
.These are bits of "actionable" information your provide to help make a process faster, easier, cheaper, and more valuable.
For example...
If you're teaching people about weight-loss, you could provide tips for staying full and satiated between meals.
2. Examples
Here's where you illustrate a point by showing your audience how to do something. For example... (see what I did there?)
If you're teaching people "How to" craft sales letter headlines, you can provide specific examples illustrating the tips you're sharing. I mean...
Suppose you've taught people to use curiosity - you can provide an example like, "The Surprising Diet Hack That NEVER Fails."
3. Mistakes
What are the common pitfalls people make in your niche... especially when trying to achieve a specific outcome?
Share these mistakes with your audience, along with valuable pointers on how to avoid them (Tips).
For example...
If you're showing people "How To," write a sales letter, you can point out how the features of a product or service won't motivate them anywhere near as much as the "benefits" of those products or services.
4. Dos and Don'ts
A great list of dos and don'ts can help make a process much easier, along with steps to avoid - that might derail progress.
For example...
- Do... Create benefit-driven headlines.
- Don't... Mention the price until you've built value for your offer.
5. FAq's
This is where you list frequently asked questions from your audience and then answer them.
For example...
People on a weight loss drive might ask, "What's the fastest way to drop 10 pounds?" You can answer this along with a list of other related questions.
6. data
This is where you'll share important polling data, survey results... results from scientific studies, and similar data and facts.
Because, providing this sort of information lends credibility to the system you're sharing. For example...
If you're teaching people how to lose weight, you could shar a study about how to boost the "metabolic rate" (metabolism).
7. alternatives
The idea here is to provide different methods for people who can't complete your process exactly as described. For example...
If you're showing people how to use weight training to lose weight, you might provide body-weight exercise alternatives for those who don't have access to weights or a gym.
8. Troubleshooting
Here you can help people troubleshoot common problems. For example...
If they're not getting enough traffic, you can dissect what they might be doing wrong, and fix it for them
9.Tools
You can add plenty of value to your system by including helpful tools that get people to take action and simplify the information. These tools could be...
- Worksheets
- Checklists
- Swipes
- Mind-maps
- Assignments
- Cheat-sheets
- Planners/calendars
For example... if you're showing people how to get rid of debt, you might include a budgeting worksheet.
Now, let's take a look at how to brainstorm and research all these ideas...
How To Generate Talking Points
Here are the two main methods...
- Brainstorm what you know about the topic
- Research what others know.
Go to each step of your outline and brainstorm tips, examples, mistakes, and so on... that adds value to your system. For example...
- Copywriting tips
- Sales letter headline tips
- Sales letter dos and don'ts
- Copywriting mistakes to avoid
- Sales letter examples
- Copywriting FAQs
- Troubleshooting a sales letter
- Best list of sales letter tips
- Copywriting science
Make sure you run multiple related searches for each type of talking point to get as many ideas as possible.
And as always, make sure you focus on "credible" sources of information only. Dig deep to discover anything unusual.
See you in the next post, where I'll be showing you how to gain valuable insights into your ideal customer...
Thank you for sharing this insightful post about generating unique talking points to add value and appeal to our audience. I appreciate the way you have outlined various elements such as tips, examples, mistakes, dos and don’ts, FAQs, data, alternatives, troubleshooting, and tools. Each of these components plays a crucial role in enriching the content and providing a comprehensive experience for the readers or listeners.
Hi Anoth,
Go to https://dedoharrison.com/intro…
And you’ll discover more in depth articles on these “talking points”
Have a great day
Cordially
Dedo
As a content creator, one of the biggest challenges is coming up with fresh and engaging topics that will capture your audience’s interest.
That’s why I’m excited to share and comment on this insightful post about generating unique talking points. The author has done an excellent job of outlining various elements to consider…
Including tips, examples, mistakes, dos and don’ts, FAQs, data, alternatives, troubleshooting, and more.
By incorporating these elements into your content, you can add value and appeal to your audience.
One of the key takeaways from this post is the importance of understanding your audience’s needs and interests. By knowing what they care about, you can tailor your content to speak directly to them.
Additionally, the author emphasizes the value of using data and statistics to support your arguments and make your content more credible.
Another great tip is to provide alternatives and solutions to common problems or challenges. This not only demonstrates your expertise but also helps your audience see you as a valuable resource.
Hi Herman,
Thanks for taking the time to leave such a well thought out and thorough comment.
I’m glad the article has been of value, and you’re sharing the ideas I’ve disclosed.
Also, as I’ve said in the post…
Make sure you’ve researched your audience thoroughly, and discovered their main problems, pain-points, and desires, because, when you do…
It’s a cinch to attract the “right” people for your products and services.
That’s the main problem for most internet marketers nowadays…
They’re fighting over prospects that are NOT a match for their business, completely losing out on massive opportunities, and wasting tons of time, energy, and money.
Have a great day.
Cordially
Dedo
Thank you for providing an awesome detailed post about unique talking points. I think all the elements that plays a very crucial parts are beautifully explained providing wonderful overall experience for the audience.
The value all the elements added is what connects you to your audience.
The solutions and the FAQs are the best part… where you know specifically what your audience is looking for, and enrich your content accordingly.
Hi Tulsi,
I’m thrilled you’ve gleaned so much from my article.
Make sure you put the knowledge to good use and skyrocket your success by reading all the other tips, tricks, and tactics.
And before you know it…
All your dreams will be fulfilled.
Have a great day
Cordially
Dedo.