The kind that doesn’t shout, but if you’re listening, it opens the gate.
Some sell a product. Some sell a service.
But the best ones?
They shift something deeper. They unlock momentum, quietly crackin' the jar... and show someone they were never the problem.
That’s the kind of conversation this playbook was built for.
Not loud, pushy. or “designed to convert.”
The ones who don’t cold call, but get warm invites. They don’t pitch hard, but land deep. The kind who aren’t just selling… they’re realigning reality.
This is not your average sales script. It’s a rhythm. A mirror. A conversation map for those of us who...
👉Build deals in inboxes, NOT boardrooms
👉Unlock value in dormant assets and underutilized IP
👉Move like trusted partners, NOT pushy closers
👉Know when to speak… and when to reflect
Based on Neil Rackham’s legendary SPIN Selling framework... but “Rebuilt for behind-the-scenes dealmakers”, and trust-first world we live in now.
Mirror where they are. Name the fog they’ve gotten used to. Show them you see what they’ve almost stopped seeing themselves.
Surface the drag they’ve normalized. Expose the energy leaks they’ve adapted around. Hold the mirror steady, not sharp.
Connect the dots. Stretch the impact. Help them feel what else stays stuck when this doesn’t move.
Let them imagine the shift. Reflect their future back to them with clean language and no pressure. Let the desire rise naturally.
But Understand...
This is for the operator who,
👈👆Like me...
🔷Plays the long game
🔷Moves with clarity, not urgency
🔷Revives value others have overlooked
🔷Leads quietly, but lands powerfully
The kind that parts the veil—for those with eyes to see.
Dedo ‧ Director
Drop your email and I’ll send it your way. Or DM me with the word “SPIN” in that lil' ole message box below and I’ll slide it to you personally.
This playbook isn’t about sales (Yuck)
It’s about resonance...
Trust.
And knowing how to enter a conversation leaving someone feeling like they just woke up.
You Ready?
Let’s get you in rhythm. 🫨
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