Get The Inside Scoop On What Every Online Business Owner Should Know… And Why Their Sales Stats’ Are Crashing Through The Floor!

How To Instantly Stand Out In A Crowded Market…

Here are a few ways you can instantly stand out from every other marketer around you…

Price: Set yourself apart from your competitors by having the highest or lowest price. For example… you know, without looking at the label, a Ferrari 488GTB will set you back at least $220,000.

While some of these cars use “hand-built” as their USP… price also sets them apart. Being a member of the exclusive “Ferrari” club is not the only draw. But also a perceived notion that these cars are faster, better quality, and more luxurious.

You can go the other route, as Walmart did with the slogan “always low prices!” The one thing to keep in mind is with lower prices as your USP, you’ll have to make up for it in quantity, and not all businesses have the resources.

Rock Solid Guarantees…

Most products have guarantees of some sort, which gives the customer “peace of mind.” It’s a risk reversal strategy implying the customer risks nothing in the event they’re dissatisfied with their purchase. However, some businesses offer over-the-top guarantees to heighten the perceived trust in satisfying their customers.

At the end of the day, no matter what sort of guarantee you’re offering… only a small percentage of customers will ever take advantage of them (provided you’re selling quality products, which you should be).

Case in Point: Back in 2006, I sold a property I built, and the purchaser wasn’t happy with the Zurich 10 year Guarantee offered (N.H.B.C is standard in the UK) So… they asked me to provide a personal guarantee (which my solicitor advised against). But because of my faith in the quality of the build, I provided my own personal guarantee… It’s now 2022, and I haven’t heard a peep!

Customer Services

Some customers value customer service above all else, especially regarding technical products like software, electronics, computers, etc. The customer wants to know if they encounter any problems or have questions later on. They can rest assured everything that can be done will be done.

If you’re the type of business where this scenario is familiar. You may want to consider offering something no one else does. Your Unique Selling Proposition. For example… if all your competitors offer web-based customer service such as live chat help, email, and help desk… you can offer a toll-free number as an added option. Go above and beyond your competitors.

If your competitors offer 9-5 customer services on weekdays, you can offer 24/7 service (or at least “off-hours” service to accommodate those in other time zones).

Another way to set yourself apart is to offer multi-lingual support. (and with A. I at your fingertips… it’ll be a cinch!).

Something Specific… ONLY Your Product offers!

You’ve likely seen other products with a USP based on HOW the products are made or what ingredients are used in creating the product. For example…

• Companies that bottle water might set themselves apart by selling “natural” spring water sourced from the Alps, which has been filtered ice cold for 25,000 years until it reaches YOU!

• Restaurants might use “nostalgia” to instill a “home-style” experience… straight from Grandma’s kitchen.

• Certain food manufacturers tout their products as organic (e.g., no synthetic fertilizers or pesticides used).

• Someone who manufactures soups or sauces may set themselves apart based on a “slow cooking” technique.

Another way to set a product apart from the competitor’s product is based on “What the product DOES.”

Like your brand of toothpaste might claim to “whiten teeth” or “freshens breath.” Some toothpaste is different because they deal with “sensitive” gums.

Essentially, all these products do the same thing, although the company has taken out one benefit and highlighted it… tranformng it into a USP.

Remember… It’s NEVER About You!

If you want your customer to become one of your growing fan base for your products, then make your copy about them.

How?…

First, remember the reader doesn’t give a rats *&^% about YOU. They only care about themselves and what’s in it for them. They don’t care where you’re from or if you own a cat named tickles and a dog named barf. They don’t care if you graduated with honors or if you enjoy traveling, karaoke and wine.

They only care about themselves and how using your product will benefit them. When they’re reading your copy, they’re thinking, “what’s in it for me.” And your copy has to keep giving them what they want, or they’ll click away, never to be seen again!

Look at your current copy… do you see the words I, me, mine, our or similar variations? If so, spin them around and replace them with words like “you” and “Your.”

Second… use punchy action words… Now is NOT the time to be “passive” and weak. Passive and weak words kill sales – and are a good reason for your reader to hit the back button and search for someone who will “lead” them.

If you want to learn how to write great sales copy, you must know what motivates your reader (i.e., what they want) and how to use words to persuade.

Tip: After your initial research into other sales letters, make the first draft with your own words… then edit it using a site like “wordhippo.“

Search in forums your prospect hangs out and copy the words they use. (make a list of words and phrases). Make an effort to produce a movie in your prospect’s “mind’s eye.”

People buy based on emotion and use their reasoning/logic to back up their decisions. Your job is to trigger or evoke emotions continually.

How do you do that?…

By knowing Your Audience!

You MUST understand your demographic. The better you know who they are, the more you’ll be able to write copy that hits home! Listen…

If you can’t answer the following questions right now, you must spend more time researching your market before writing a single word of copy…

• How will your product improve your customer’s life?
• What’s most important to your customer concerning your product?
• Why should your customer buy your product instead of your competitors?
• What’s different about your product that will matter to your customer?

Ultimately, this is what your customers want to know about... “themselves.”

They’ll only pay attention to the degree you speak to their wants and how your product or service will make THEIR lives easier and better. So, speak directly to them.

Again, you must put yourself in their shoes when you’re writing your sales letter.

And finally…

Simple Hacks That Will Transform A Tired Sale letter Into A Super Sales Machine!

Golden Testimonials...

Good testimonials are “Gold” because potential customers like to see “people just like me” have had success with the product. So, your product gains “credibility” when others endorse it.

But wait!… you’re probably thinking – “where do I get these testimonials if I’m starting out and don’t have any customers yet?”

Easy!… Give your product away to a few select people in exchange for a testimonial or review. It’s that simple, and you’ll have no shortage of people who will be willing to exchange a freebie for a review.

Counter Objections (before they arise)…

Your copy has to counter any objections your reader is likely to have. (this is why deep research is essential). You must answer any nagging questions during the process of constructing your letter. (you’ll see how it’s done after you’ve read all those sales letters… make sure you do, or it’ll be more difficult. And we want this to be a smooth, easy ride, huh?).

One example… you should have addressed the idea of price long before revealing it to them.

The prospect will be looking for “the catch” or just any reason she/he shouldn’t buy your product. And these are the arguments you should counter before the close.

Eliminate Any Risks…

Eliminate the risk with an iron-clad money-back guarantee. Studies show the longer the guarantee period, the better the conversion rate.

Include Bonuses…

Sweeten the deal by including a few awesome bonuses, but be reasonable. If you sell a $30 book, give a bonus away that’s worth $15, but no more than the book. If you do, it reduces the perceived value of your main offer.

I’ve seen some BIG names out there add silly bonuses only because they know most people will never use the main product, let alone the thousands of dollars “worth” of Bonuses. (I suppose it comes down to how ethical you are… or want to be).

Create A Sense Of Urgency…

You’ll want prospects to feel like they need to buy NOW or risk losing out on your incredible offer. Perhaps you only have a limited number (i.e., offer goods to the first 100 customers only). Maybe you offer a discount for a limited time, or the bonuses are only for fast action purchases.

Guide Them Every Step Of The ‘Way…

You MUST tell the prospect what you want them to do and make it easy for them to do it. This is referred to as “the Call to Action,” and you should include it at all times. For example…

Say – “Click here to Order Now!” In fact, make sure you sprinkle the “command” several times during the sales process. Whatever it is you want your prospect to do, spell it out for them… “Enter your name and email address below to subscribe...”

It’s crucial you lead your prospect by the hand through the entire buying process or whatever it is you want them to do. No guesswork. Never leave them wondering what to do next… tell them!

K.I.S.S…

And finally… make it EASY for your customer to do business with you. The fewer steps there are between clicking on “Order Now” and completing the sale, the better. Don’t use complicated shopping cart systems that force your customers to jump through extra hoops to hand over their money to you.

So… there you have it. A condensed version of important copywriting facts every online business owner should know.

Follow these tips, and you’ll gain at least a 2% increase in your conversion rates…

To Your Success!

P.S. If you haven’t read the first part of this report, “CLICK HERE” to get the FULL picture!