Don’t Crash & Burn, Get The Scoop On Why Online Business Owners Are Hurting… And Why Their Products Are NOT Selling

And How 10 Minutes Of Your Time Could Increase Your Sales By At Least 2%!

Let’s face it.. creating a sales page that doesn’t crash and burn can be incredibly challenging. A sales system’s “make or break” relies heavily on how well the sales page persuades visitors into becoming customers.

In fact, for many – writing a high-performing sales page can be a nightmare. And because of this… is usually left to the professionals. But if you’re starting on a shoestring budget. This special report will show you quick and easy ways to increase conversions. (in about ten minutes)

You may already know that to entice your prospects – it’s pointless to rehash tired, old, useless marketing methods. Everyone and their dog has seen them before…

Hope and Hype are History!

In other words, you have to use what’s successfully working NOW while spicing it up to be fresh, creative, and get ATTENTION!

So, how can you get started?

Firstly, you throw out all remnants of “I” in your sales copy, replacing it with “You.”

You might have heard this before… but no matter how many times it’s shouted on the airways, most people still don’t get it. They persistently try to push “their” wares onto unsuspecting “punters.”

Take out the “I,” “me,” or “my,” and instead, use “You,” “Your,” and your conversions will increase immediately. This isn’t only with your writing. It’s the same with how you think about your prospect/customer.

And that being said… there’s a lot more to writing effective, compelling ad copy than replacing a few words here and there. You need your message directed to your visitors clearly, and directly. Demonstrating how your product will make their lives easier, solve their problems or enhance their social status.

You already know no one lands on a sales page looking to buy something. Instead, they’re looking to solve a problem – So your sales page only has one job and only one job… to prove you have the solution to that problem.

Do that, and your sales page will become an instant sales magnet.

If you want to know exactly how it’s done, read on…

Out With The Old… In With The New.

When it comes to high-converting sales copy… your message has to be memorable. Don’t be just another face in a crowded market, pushing your wares. You need to be different, provide a fresh perspective and get people excited about what’s on offer.

Begin by analyzing 10 – 15 sales pages in your niche you know are nailing it. Then study every aspect of the page, from the headline to the close. Study it until your head hurts (this proves your brain’s working : ). Then scribble down some notes. Write what you like about the copy, how it makes you feel, and whether it would persuade you to purchase.

Then, write down what you dislike about the copy… where did you stop reading? – At what point would you have left the page? – What do you see as a weakness?

The strengths will help you form the structure of your own sales page, and the weaknesses will help you create copy that’s even better than your competitors.

Note: Always write from your customer’s perspective. So, sometimes what you hate… they will love. Try not to get in the way.

Studying successful campaigns is one of the best ways to write compelling sales copy. And it also helps to keep your finger on the pulse of what’s working in your niche.

Tip: If you want to become successful in your niche, emulate those who ARE already

Makes sense, right?

These people have already split-tested their sales pages. They’ve thrown out what wasn’t working and fine-tuned the final product to near perfection. So by analyzing their structure, components, and even the colors and layout of the page. You’re shortcutting your work.

And while you should still split-test your copy, you’ll be light years ahead of those who start with a blank page and a vague idea of what’s working in their market.

So, study a handful of successful sales pages in your market… taking copious notes as you go along – then figure out how to be different (it’s a lot easier than staring at a blank page).

If you blend into the crowd with a sales page that fails to awaken your prospect’s emotions – you’ll never stand out enough to capture anyone’s attention… much less be able to persuade them to spend money on your products.

Think about the top sellers in your niche. What do they do that sets them apart from all the others? How do they speak to your differently?… what’s it about their copy that compels you to keep reading?

If you don’t think your sales copy makes or breaks you, and you believe you can get by with mediocre copy… think again!

Your copy will directly impact your conversions more than anything else… even the quality of your product.

Why?…

Because no matter how good your product is, if they’re not persuaded to purchase it and try it out… they’ll never know how good it is.

So let me ask you…

How can you create captivating, hot-smoking copy that keeps your visitors glued to your website… eager to read every single word – while prompting them to swiftly take action NOW, while you have their FULL attention?

You SEX it up… that’s how!

Your USP Is Everything

To stand a chance of sealing the deal with your prospects, you need to know how to capture their attention. You want to grab them by the eyeBALLS and say, “look what I’ve got for YOU!” tease them, tempt them, awaken their curiosity. And keep it long enough to walk them through your sales funnel.

You see… a lot of marketers make assumptions about their customers. They forget to look at their products through their customer’s eyes – and in doing this… they lose any chance of making a sale.

Why?…

Because the product developer or marketer’s too close to the product, they know it intimately. They’re invested in it… so they assume potential customers can see why they should buy “their” product instead of the competitors.

The thing is, that’s rarely the case!

You must stimulate their emotions to attract customers and give them a good “reason” to buy from you. Imagine being bombarded with similar ads all day – every day.

Eventually, you’ll become “AD BLIND.”

You need to cut through all the noise and grab their attention by offering something unique, fresh, and NEW.

Imagine going on a blind date and not saying a single word to your date. What are the chances of a second date? Well.. unless you’re deaf, blind, and mute, the chances are slim to none. If you don’t sell yourself, convince your date why others aren’t in your league. It won’t happen.

So how do you stand out?…

By researching your target market and fully understanding what sets them on fire, what get’s them going, what “turns them on.” After all, if you choose a USP based on a benefit your market couldn’t care two hoots about, you won’t make any sales. It’s as simple as that.

THINK!…

What’s important to YOUR customers? Is it a lifetime guarantee? – or other durability issues? Do you have a unique manufacturing process? Superb or unusual customer service? A customer loyalty program?…

Whatever it is, think about transforming that benefit into a unique reason people should buy from you – while sexing up your offer (Stand Out).

If you want to know HOW to stand out instantly, go to part 2...