Write Good Email Subject Lines

Listen…

We’re both aware subject lines are the fire that lights up your email (or not). And if you don’t grab your readers eyeballs in the milli-seconds it takes to scan their email boxes… YOU’RE TOAST!

(You know this… I know this).

So if you want your subject line to stand out amongst the thousands of others, it’s crucial you build this skill

It could be the difference between makin’ millions online or going broke (SERIOUSLY)

Take a look at this…

Insights revealed by “INVESP” have shown a clear link between subject line quality and email open rates. Based on on the subject line alone – 47% of people make the decision to either open or not based on this criteria.

What’s even more interesting..

If your subject lines are personalized, they’re 22% more likely to be cracked open says “CAMPAIGN MONITOR“

Now, these figures paint a realistic picture of WHY it’s so important to get this shiz right.

And guess what twinkletoes?

I’m gonna show you how.

Under the Radar Secrets To Gettin’ Your Emails Opened!

Riddle me this my young padawhan…

What stands out the best “Proven Weight Loss Program” or…

“Wow, I Can See My toes”

If you’re the target market – you’ll KNOW which one will punch you in the gut.

Same ‘ole, same ole subject lines get washed over… every-single-time!

So, ask yourself this…

“What’ll stop me in my tracks when reading a subject line?”

Look, we’ve all got problems, but you can’t point at a problem… ’cause it’s an “idea!”

What you’ve gotta do is target the “symptoms” of those bad boys. Do this and you’ll crush it.

Because it’s the bridge that connects reality with the “idea/problem” – and shows your reader you really “GET” them.

I mean…

Imagine visiting your Dr, and they prescribe you some meds based on your “supposed” problem WITHOUT asking about your symptoms.

Your faith in them would soon take a dive, huh?

It’s no different here…

You’re either interested in getting to the bottom of real problems or you’re fakin’ it.

And NO ONE likes FAKE oil salespeeps!

Testing and Refining Your Email Subject Line Strategy

If I’ve learned one thing about this stuff. It’s this…

If you’ve got a list of 1000 people, not all of them have the same “symptoms” to their problem.

Meaning…

If the problem is weight loss.

One person might want to spice up their sex life with partners by losing weight, and another might want to fit into their old clothes so they can feel young again.

There are a 1001 different symptoms to every problem. And your job is to address as many as possible to make it relevant to your audience (make sense?)

It’s the main reason why one subject line alone won’t work for everyone on your list.

It’ll speak to ONLY those who have THAT specific “symptom.”

Which is why a well thought out strategy for your campaign is crucial.

Hope this helps.