Or Visit The Elephant Graveyard!
Listen…
We’re both aware subject lines are the fire that lights up your email (or not). And if you don’t grab your readers eyeballs in the milli-seconds it takes to scan their email boxes… YOU’RE TOAST!
(You know this… I know this).
So if you want your subject line to stand out amongst the thousands of others, it’s crucial you build this skill
It could be the difference between makin’ millions online or going broke (SERIOUSLY)
Take a look at this…
Insights revealed by “INVESP” have shown a clear link between subject line quality and email open rates. Based on on the subject line alone – 47% of people make the decision to either open or not based on this criteria.
What’s even more interesting..
If your subject lines are personalized, they’re 22% more likely to be cracked open says “CAMPAIGN MONITOR“
Now, these figures paint a realistic picture of WHY it’s so important to get this shiz right.
And guess what twinkletoes?
I’m gonna show you how.
Under the Radar Secrets To Gettin’ Your Emails Opened!
Riddle me this my young padawhan…
What stands out the best “Proven Weight Loss Program” or…
“Wow, I Can See My toes”
If you’re the target market – you’ll KNOW which one will punch you in the gut.
Same ‘ole, same ole subject lines get washed over… every-single-time!
So, ask yourself this…
“What’ll stop me in my tracks when reading a subject line?”
Look, we’ve all got problems, but you can’t point at a problem… ’cause it’s an “idea!”
What you’ve gotta do is target the “symptoms” of those bad boys. Do this and you’ll crush it.
Because it’s the bridge that connects reality with the “idea/problem” – and shows your reader you really “GET” them.
I mean…
Imagine visiting your Dr, and they prescribe you some meds based on your “supposed” problem WITHOUT asking about your symptoms.
Your faith in them would soon take a dive, huh?
It’s no different here…
You’re either interested in getting to the bottom of real problems or you’re fakin’ it.
And NO ONE likes FAKE oil salespeeps!
Testing and Refining Your Email Subject Line Strategy
If I’ve learned one thing about this stuff. It’s this…
If you’ve got a list of 1000 people, not all of them have the same “symptoms” to their problem.
Meaning…
If the problem is weight loss.
One person might want to spice up their sex life with partners by losing weight, and another might want to fit into their old clothes so they can feel young again.
There are a 1001 different symptoms to every problem. And your job is to address as many as possible to make it relevant to your audience (make sense?)
It’s the main reason why one subject line alone won’t work for everyone on your list.
It’ll speak to ONLY those who have THAT specific “symptom.”
Which is why a well thought out strategy for your campaign is crucial.
Hope this helps.
Your emphasis on the critical role subject lines play in capturing the reader’s attention within milliseconds is spot on. The statistics from “INVESP” and “CAMPAIGN MONITOR” truly highlight the impact of subject line quality and personalization on email open rates.
Your analogy about targeting the symptoms of a problem resonates well – it’s akin to a doctor addressing symptoms rather than prescribing generic solutions. The reminder to avoid being a “fake” and genuinely connecting with the audience by understanding their unique concerns is a powerful takeaway.
The analogy of tailoring subject lines to address the diverse “symptoms” within a target audience of 1000 people is a brilliant way to convey the need for a nuanced approach. Your advice on developing a well-thought-out strategy to address different symptoms for maximum relevance is crucial for anyone looking to elevate their email marketing game.
Thank you for sharing these under-the-radar secrets, and I look forward to implementing these strategies in my email campaigns!
Hey Estrada!
Lookin’ through your comment tells me you’ve a keen eye for detail (I applaud you)
And what’s more…
Thanks for stoppin’ by and taking the time to make such a great contribution.
Because, I’m sure, most people reading this post will want more than one perspective in understanding the nuances of writing good subject lines.
I mean…
(I think you’ve nailed it!)
But when someone is reading a post – they’re NOT all going to “GET IT” in the same manner (similar to how subject lines work)
Hope this drives the message home Estrada.
Have a great day my friend.
Always in your corner.
Dedo (Chief MEME Officer)
PS: Even though we all speak the same language, sometimes the water of “MEANING” can be muddied.
Hi
A very good article Dedo.
The post is short but carries a whole lot of information.
It says so much!
I agree with what you are saying. The subject should be able to show that you understand your audience’ s pain points. In that way it will indeed capture their attention.
What you saying here is that we need to do research about our audience, and know what they’re looking for.
I see now, now important it is to learn this skill.
Thank for sharing
Richard
Hey Richard!
Great to see you, and thanks for leaving your comment (it always makes my heart skip a beat, knowing you like this stuff)
And I love that you’ve captured how crucial it is to write in a way that captures peoples attention.
Because as you’ve stated…
(in a world overflowing with “content”)
You really have to dig deep to discover what people are (REALLY) searching for.
How deep do you go?
Well…
(Sometimes, they don’t even know themselves what the REAL problem is!)
Amazin’ huh?
Imagine that.
Finding a solution to a problem people may have searched all their lives to remedy.
And you come along…
BINGO!
World changer extraordinaire.
Anyway, enough already.
Have a great day Richard.
Always in your corner.
Dedo (Chief MEME Officer)
You are so right that the subject line of an email can make or break the decision to open it. I personally tend to open an email if my name appears in the subject line. So it is very interesting to see that Campaign Monitor says it is 22% more likely for an email to be opened if it is personalized.
Would you suggest doing split testing on the subject lines of the emails that you send? If one does split testing, should one do it with every email?
How often should one email your list? Is once a week sufficient? Thank you for sharing your insight.
Hey Line!
Thanks for stoppin’ by, it’s great to see you again.
And, glad you’ve found solace in the personalization thang.
It’s a bit like…
When you’re at a party, and there’s a thousand voices murmuring in the background.
If someone were to mention your name amongst all the chatter… it would definitaley get your attention, right?
(As humans, we love to be noticed, and cared for).
Anyways…
Back to your questions.
Do we split test?
Yes, we test everything we do, because our moto is…
“Mental masturbation NEVER wins over cold hard DATA!”
Your audience will always tell you what they want if only you were to ask.
Make sense?
And…
Last but not least…
Frequency.
How often do we send out our emails?
Well, this depends on how interesting your can make your emails.
I mean…
If they’re shit hot and irresistable (and your offers help your audience BIG time)
Then, every day is a must. It’s your DUTY!
Agreed?
Hope this helps Line, have a great day.
Always in your corner.
Dedo (Chief MEME Officer)