3 Ways To Create A System So Unique, It'll Blow Your Readers Minds...
Welcome Back!
At this stage, you've developed an outline listing all the steps of your process in the order you want to present them. In future related posts, we'll talk about how to fill the outline in, so you can develop an in-depth system your audience LOVES.
But before you do that...
You'll need to think how you'll inject a fresh approach into your system.
The thing is...
You're NOT the only one showing this specific process, there may be tens, hundreds, or even thousands of like minded enthusiasts who've listed the steps across their products, platforms, and other content.
Which is why you NEED to set your content apart from the rest by making it stand out.
Of course...
If you're presenting a strategy that's so unique... NO ONE's doing it yet. Then yes, you're golden, and I want to hire you!
If on the other hand you're like 99.99% of everyone else - read on...
The three methods I'm going to show are:
So, lets dive in on each of these separately...
This is a simple method where you use the same first letter for each process step. Here's an example...
Suppose you're showing people how to craft an eye-sucking sales letter. You might pick the letter "D" and then create a system where each step begins with that letter. Like this...
And so on, with each step starting with a "D."
One note about this strategy... make sure the first words are the same "open-class" categories. Either all verbs, nouns, or adjectives. In the above example, they're all verbs. Because (in my opinion) it's always best to paint a picture in your readers minds, and verbs are more "action" orientated.
Secondly, create steps with similar amount of words... you'll find it helps keep the flow
This is where you'll compare the topic of your process with something else and then build your system around this analogy.
For example...
Similar to when David Ogilvy made this comparison in one of his famous ads: "At 60 miles an hour the loudest noise in the new Rolls-Royce comes from the electric clock"
A subtle, but great comparison.
Look at the system you want to show your audience and ask yourself what it could be compared to. Say for instance...
You're teaching people how to market their businesses, you might compare this marketing to dating (E.G., The stage of polishing your sales letter might be akin to preening yourself for a hot date).
This is where you can let your imagination go wild. The idea is to turn the steps of your system into a relevant acronym, where the first letter of each step reflects one letter of your acronym. A bit like...
If you're sharing a "S.A.L.E.S." system, step one would begin with the letter S, two... A, and so on.
Here are some tips for creating an acronym...
First, you want to brainstorm relevant words that would be a great name for your system. For example...
If you were sharing a business system, you might use the word: "B.U.I.L.D."
(Don't worry if the number of steps matches the letters in your acronym - brainstormdump all relevant words).
Once you've finished emptying all words from your brain, focus on the words with a similar number of letters as the steps in your system. For example...
Something related to sales might be: S.A.L.E.S. - C.A.S.H. - or M.O.N.E.Y.
At this point, you can adjust your system to fit the word better. I mean...
If you have a four-letter word and a five-step system, you'll need to combine two steps.
USE VERBS
As with alliteration, It's best to make the first word of a step a verb when creating an acronym around your system... because you want to paint the most vivid picture you can in your readers minds.
And make sure you use all the available internet tools... to help make the best choices for your system.
See you in the next post, where we'll be talking about talking points that'll add lots of value to your system.
P.S: Drop me a comment if you need help with any resources!
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