A Guide To Traffic Generation… 17 Keys to Creating a Profitable Effective Traffic Strategy
This is the start of a series of jam-packed tips, tricks, and strategies for generating traffic beyond anything you’ve ever experienced.
But before you begin working on any individual method – you’ll want to read this guide thoroughly… because you’re about to discover how to plan and optimize your existing overall traffic strategy precisely.
So, let’s get started…
1. Ask Yourself This Before You Begin.
As you know, there are loads of ways to attract traffic to your website. Although it seems every week there’s a new method bandied across the ether. Some of these methods seem innovative and new, so it’s easy to be distracted. That’s why you’ll want to ask yourself this one question before you pursue any traffic method…
WILL THIS METHOD DELIVER HIGH-QUALITY VISITORS – WHO WANT WHAT I’M SELLING?
If the answer is no… skip the method!
Seems obvious, and plenty of traffic methods are designed to get your “hit counter” spinning out of control. Yet you don’t get any results because it’s low-quality traffic.
Don’t be fooled… focus on the important numbers (conversions), not just traffic “hits.”
2. Twenty Ways to Generate Traffic
As mentioned, there are loads of ways to get traffic. And it’s a good idea to familiarize yourself with the most common methods – so you know which ones to pursue.
Here are the top ways…
- Blogging
- Guest blogging
- Video Marketing
- Distributing valuable content ( like lead magnets, videos, or slide share presentations).
- Email Marketing
- Affiliate programs
- Joint ventures with other people in your niche.
- Paid advertising (e.g., Facebook ads, pay-per-click ads, etc.).
- Press releases
- Offline marketing (e.g., buying display ads).
- Search Engine Optimization (S.E.O)
- Social Media Marketing
- Commenting (on blogs, forums, and groups)
- Getting listed on relevant directories.
- Referral marketing
- Viral Campaigns
- Holding Contests
- Taking part in “bundles” and giveaways
- Host webinars
- Interviews and talks
We’ll talk about many of these methods inside these guides, so be sure to review all of them.
3. Get Better Results Using This Tip
Many marketers make the mistake of starting up several traffic methods at once, but they end up spreading themselves too thin.
Here’s what to do instead… focus on one traffic method at a time. This means learning about the method, setting it up – AND fine-tuning it to get results. Once you’ve done all that, then and only then should you add another traffic method to your overall strategy.
For example… you might start with guest blogging.
Once you have consistent results from that, then you might decide to start an affiliate program. Once you’re getting good results with affiliates, then you might add Facebook marketing to the mix. And so on… make sense?
4. How to Choose a Traffic Method
Your first step is figuring out which traffic method you want to get up and running first. To decide… ask yourself these questions…
- What traffic methods appeal to you the most?
- Which methods do you already know something about?
- What are your strengths using these methods?
- What are your weaknesses?
- Which methods would take the least time to start getting good results?
For example, maybe you really like writing, and creating content appeals to you. You might decide to start with guest blogging because it plays to your strengths, and you can get initial results fairly quickly.
5. Ask This Before You Design Your Traffic Strategy
Before you start building a single traffic method (much less an overall strategy), ask yourself this question… what are your goals with this method?
Be sure to choose specific, measurable, and realistic goals. That way, you’ll be able to tell early on if you’re on track or if you need to tweak your method to get better results.
6. Look for Ways to Leverage Other People’s Assets
You don’t need to start from scratch to get traffic. Instead, look for ways to leverage other people’s assets (such as their quality traffic or reputation) to give you a quick win.
For example… doing a co-endorsement joint venture with established people in your niche can help. You quickly become an established expert (as your name will be associated with the expert), plus you’ll get high-quality traffic coming to your site quickly and easily.
7. Focus on Platforms You Own
One of your goals should be to build your audience on a platform that lets you reach out to them regularly. You can do this on various platforms, but you should focus on your own platforms. That way, YOU control it and don’t have to worry about losing your contacts because a platform changed its rules or even went out of business. (which happens all the time… so be warned!)
Your first priority should be building your mailing list. Once you’ve got a good list that’s getting results for you, you can then focus on other platforms you own, such as your blog. And once that’s getting results, you can add other platforms into the mix, such as a Facebook Page or Group.
It’s a good idea to send traffic from non-owned platforms to your owned platforms. In the example above, you’d encourage your Facebook followers to join your mailing list.
8. Build Relationships With Your Audience
It’s not enough to build a platform like a mailing list. Your goal with this list is to build relationships with your audience, which in turn builds trust and boosts your conversions over the long term. That’s why you’ll want to send out high-quality content on at least a weekly basis, to keep your name in front of your audience, and to allow people to get to know, like, and trust you.
If you want to start as you mean to go on with your mailing list, or if you want to get better results from your existing efforts, then check out the MoreEmail set of guides. These guides will teach you how to attract the right audience, encourage them to join your list, and transform your subscribers into cash.
9. Start Small
It’s easy to spend lots of time and money on traffic methods only to realize you need to do something different to get better results. That’s why you’ll want to start small, tweak as you go, and then invest more time and money once you’re getting results.
For example, suppose you’re buying ad space on a niche site. On paper, the demographics look good, so you expect to get good results.
However, you’ll still want to start with a small ad buy to test the waters. If you get good results, then you can reinvest your profits and purchase more ads on the site.
10. Look for Scalable Methods
Another thing you’ll want to consider when designing your traffic strategy is whether the traffic methods are scalable. In other words, can this traffic strategy grow as your business grows? And if not, is there a way to make it so?
Let’s take guest blogging as an example…
If you write all the blog content yourself, this method isn’t scalable. There’s a limit to how many blog articles you can create in any given week, which means there is a limit to the number of guest-blogging opportunities in which you can participate.
In this case, you can start outsourcing content creation and looking for new opportunities. Outsourcing makes the method scalable because you can take advantage of as many opportunities as possible.
11. Utilize Video Marketing
No matter what content you’re sharing, see if it makes sense to create a video version. Many people prefer videos to text, so offering videos helps you capture a bigger chunk of your market.
For example, you might do a product comparison article and a product comparison video and then post both of them on your blog.
12. Flash Your Credentials
People like to do business with those they consider experts in the field. However, no one will know that you’re an expert unless you tell them. So, be sure to showcase your credentials in your blog content, advertisements, sales letters, emails, social media profiles, and other content on your site.
Note: this doesn’t mean you go on and on about yourself. Instead, it’s about showing people why they should listen to you and how you’re the best person to solve their problems. You can share these types of relevant credentials…
- Higher Education
- Work Experience
- Internships
- Volunteerism
- Getting results for yourself in the niche
- Track record getting results for other people
- Awards/Accolades
- Endorsements from other experts
Here’s the next tip…
13. Give Away High-Quality Content
Sometimes those who give away content offer low-quality content since it’s free. But to attract and impress your audience, you should do the opposite. Namely, ensure any content you give away is among your best. This is especially true when you’re posting on your own platforms, such as sending an email to your subscribers, distributing a lead magnet, or publishing a blog article.
14. Hone Your Calls to Action
Each advert, sales page, or opt-in page, and each piece of content you create should have a goal, which should be supported with a strong call to action…
where you tell viewers what to do next, along with a good reason why they should take that specific action.
E.G., “Click here to register for this free weight loss webinar – and do it now because the seats are filling up fast!”
15. Use Retargeting Ads
People don’t tend to purchase your product or join your list the first time they see your ads or content. That’s why you’ll want to use retargeting, which shows specific ads to people who’ve visited specific pages of your website.
For example, if someone visited your sales page but didn’t buy, you can use retargeting marketing to offer them a coupon if they return to the page to buy.
Several sites offer retargeting. One good place to start is Facebook, which will show your ads to people who’ve visited your site or taken some other specific action (such as interacted with your app).
16. Take Consistent Steps Every Day
Building a good traffic strategy is about taking small, consistent steps toward your daily goals. For example, you might…
- Write a blog post
- Find a guest blogging opportunity
- Send an email to your list
- Contact a joint venture partner
- Upload a new ad to your affiliate center
- Post of Facebook
And so on…
Ask yourself… What will I do today to grow my traffic and business? Then take action.
17. Don’t Throw Good Money After Bad
Just because a traffic method (such as an advertisement) generates some results for you doesn’t mean they’re GOOD results. The only way to know for sure if a campaigns effective is to test, track, and tweak them to determine how you get maximum results.
For example… you might tweak a headline on an ad that’s generating some results and POW! You could double your conversions. (Yep… it can be that drastic!).
How do you optimize your campaigns and create higher-responding ads? See Guide #12 (the Optimization Guide) for more information.
And here’s a little bonus… Do this when you get stuck!
Sometimes people get stuck with a traffic strategy and give up because they’re not getting the expected results. Instead… outsource to a knowledgeable professional by visiting sites like upwork.com or guru.com.
So, to wrap it all up…
Before you go all in on a traffic method, it’s a good idea to plan your strategy, start small and outsource your tasks if it becomes too much.
Now, use these tips alongside the other guides in this package to create and optimize a successful traffic strategy that will blow your socks off!
And there you have it… the first of 12 – “jam-packed” guides on how to boost your online business far beyond your expectations.
P.S. And remember this… “Your Web Traffic Powers Your Entire Business – But Are You Getting Enough To Keep The Sales, Customers And Profits Rolling In Over The Long Term?”
The Good News Is… You Could Be Only One Great Tip Away From Getting All The High-Quality Traffic You’ll Ever Need… So if you’re in a hurry, leave me a message, and I’ll send you a free copy of all 12 guides…
But grab them fast, because I’ll be selling them very soon!