"Eliminate Overwhelm By Focusing On This Killer Schedule For Creating & Launching Your Products!"
When you think about creating you sales funnel, you'll soon realize there are a few products and tons of content you need to create. like these...
- Free offer / lead magnet.
- Frontend offer / tripwire offer.
- Foundational offer / core offer.
- Finishing offer / backend offer.
- Bonuses for paid offers.
- Upsell / cross- sell products for your order forms.
Take note, you'll start with one of each of the free, frontend, foundational and finishing offers, and then you'll add to your sales funnel by creating multiple entry points and backend offers.
And the big question...
Do you need to create all of these products at once before you can start advertising?
The answer is a big fat NO - and this sample schedule will detail a blueprint for rolling out your offers.
Tip!
You'll note I called this a "sample schedule," which is where I'd like to emphasize the word "sample."
While you'll want to follow the order outlined in this schedule, the timeline is only an example.
It may take you more or less time to complete each piece, depending on what you're selling and how you're creating it.
So, let's crack on...
Schedule...
Create The Lead Magnet
The first product you want to create is your lead magnet, which will let you start building your list of targeted prospects (and building relationships with your audience) while you're still in the process of building the rest of the funnel.
The question is...
What should you promote inside your lead magnet and the initial autoresponder series if you don't yet have a tripwire done yet?
Some people wait until the tripwire offer is ready (next week) before they start promoting their lead page, which is fine. However... if you expect your tripwire offer to take longer - such as if you're building an app or similar - then you'll want to insert a "placeholder offer" in the lead magnet until your tripwire is complete!
What we're typically talking about here is promoting a similar affiliate offer until you have your own product finalized.
The trick here is to use a redirect link, so you're using a link from your own domain that redirects to the affiliate link. Then when you change over to your own offer, you can update the redirect to go to your sales page.
That way, those who requested your lead magnet before you finished your tripwire will have the updated link.
If you use this approach, you can't name the affiliate product inside your lead magnet. Instead, you can talk about the benefits and refer to it more generically. For example...
"Check out this weight loss report, which includes a set of meal plans and recipes your whole family will enjoy." And make sure any benefits you mention are applicable to the affiliate offer as well as your own offer, so your lead magnet stays current even when you switch from the affiliate offer to your own.
So...
Once your tripwire offer is done, you can update the lead magnet to name your offer. This method ensures your lead magnet is relevant regardless of when someone requested it.
Create the Tripwire Offer & Bonus
This week you'll create your high-value, low cost tripwire offer and any bonuses you intend to include with your offer.
NOTE: If you've decided to splinter your core offer to use as a tripwire - such as offering one module in a course - you don't need to create your entire core offer before you create the tripwire. Instead, just create the piece of the core offer you intend to use as a tripwire offer.
The same applies here as above, in that you can promote a placeholder affiliate offer inside your tripwire and affiliate emails until your core offer is complete. Then make sure to switch out the redirect link and update the tripwire offer and emails as needed.
Create The Core Offer
This week you'll work on creating your core offer. And while we've devoted one week to this task in this schedule, it may take several weeks or longer if it's a comprehensive product you're creating.
Once again...
You can release this product even if you don't have your backend offer in place yet. Just include a (redirect) link to a similar high-quality affiliate product and swap out the link to your own backend offer once it's complete. (Alternatively, if you're offering something like personalized coaching as your first backend offer, then no problem - you can insert that right away.)
Create The Bonuses
This week you'll create the bonuses for your core offer. But, be sure to embed relevant links and calls to action for related offers inside your bonus product too.
Create a Backend Offer & Bonus
This week you'll create your backend offer and any bonus products that go with the package. Be sure to include a link to a relevant offer. For example... If the backend offer is a social media marketing report, you might include a promo for a social media tool (like HootSuite.com).
NOTE: In some cases, you might promote an affiliate offer with no intention of swapping it out for your own offer. This is especially true when you're promoting products or services you have no intention of creating yourself, such as a physical product.
Additions...
Now what you'll do is go week by week to insert additional related products to your sales funnel. The suggested order is the same as you initially created them, such as...
- Another lead magnet.
- Another tripwire.
- Another backend offer.
FINAL NOTE: Make sure to test and track your offers, pricing, product titles, and more to see what your audience responds to the best. Also, be sure to segment your email list according to the different free and paid offers your audience has requested, which will let you follow up with highly targeted ads and offers.
So, there you have it!
Make sure you use this information straight away to get the ball rolling in your business. And don't forget to leave a comment, question, or anything that's on your mind...
I found your blog post on the sales funnel schedule quite informative. Setting a structured schedule for sales funnels is crucial for ensuring a consistent and effective sales process.
Have you ever encountered challenges in sticking to a schedule, and if so, how did you overcome them? It would be interesting to hear about your personal experiences in implementing these strategies.
Additionally, I appreciate your emphasis on the importance of analyzing and adjusting the schedule as needed. This adaptability is key in the ever-changing world of sales. In my own experience, I’ve found that data-driven insights can be a game-changer in refining the sales funnel schedule.
How do you recommend staying updated with the latest sales trends and consumer behaviors to make informed adjustments? Overall, your post provides valuable insights for anyone looking to optimize their sales processes.
Thank you Pasindu, for your fantastic feedback!
And I’m thrilled to hear you found my blog post on the sales funnel schedule informative and valuable.
But, get this…
… staying disciplined with a sales funnel schedule can be a challenge.
Personally, I’ve faced those hurdles too! (show me someone who hasn’t?)
What’s helped me though, is setting reminders, using productivity tools like Trello…
(I’ve tried tons of them, but settled for Trello, ’cause of its simple format).
Also, making sure the schedule is realistic.
Adapting and learning from hiccups is key! (the more you fail, the more you learn)
And let’s not forget about being anal…
You’re spot on about the importance of analyzing and adjusting. It’s like fine-tuning an instrument for the best performance.
Data-driven insights are a game-changer, and I’d recommend investing in analytics tools and regularly reviewing metrics.
To stay updated with sales trends and consumer behaviors, follow industry publications, attend webinars, and network with fellow professionals. The sales world is ever-evolving, and staying informed is crucial.
TIP: Innate human drives never change, so learn them and adapt your sales copy to push home your offers.
Thanks again for your engaging comment my friend…
and If you have more questions or want to dive deeper into any topic, feel free to ask… ’cause we’re always in your corner.
Dedo (Chief MEME Officer)
Hey Dedo,
Thank you for sharing this insightful article. Your schedule for creating and launching products within a sales funnel is incredibly practical, and I found it particularly relevant to my work in affiliate marketing.
I appreciate the emphasis on starting with a lead magnet, as it’s indeed a crucial first step in building a targeted audience. Your suggestion of using a “placeholder offer” in case the tripwire takes longer to develop is a smart way to keep the lead magnet relevant during the transition.
I’m curious about your thoughts on testing and tracking offers within the sales funnel. In my experience, this is vital for optimizing conversions. Do you have any specific tools or strategies you’d recommend for this?
One thing I’ve found valuable in affiliate marketing is segmenting email lists based on customer behavior. It allows for highly targeted follow-ups and can significantly improve the effectiveness of promotions. How do you think this could fit into the schedule you’ve outlined?
As someone who works on affiliate marketing and runs websites in the RV and nature niches, I see several opportunities to apply these strategies. Your flexibility in suggesting placeholder offers and promoting affiliate products is practical for someone with diverse interests and projects like me.
Once again, thanks for sharing your insights, Dedo. I look forward to more discussions on this topic.
Best regards,
Jeremy
Hi Jeremy,
Thanks for your thoughtful and engaging comment!
It’s fantastic to hear you found the article insightful and relevant to your work in affiliate marketing, especially with the focus on practical strategies for creating and launching products within your sales funnel.
(Testing and tracking offers within the sales funnel are essential for optimizing conversions).
And with that being said…
Let’s dive deeper into this aspect – consider using tools like Google Analytics, Hotjar, or specialized marketing automation platforms like HubSpot or ActiveCampaign.
They offer features for A/B testing, tracking user behavior, and segmenting audiences, which can provide invaluable insights into what’s working and what needs fine-tuning.
Also…
Segmenting email lists based on customer behavior is a brilliant strategy.
(We’ve got a few posts in segmenting, go take a peek!)
It can be seamlessly integrated into the schedule by tailoring your follow-up emails to specific customer segments.
For example…
If someone frequently interacts with RV-related content, you can send them targeted promotions or content related to that interest.
Because, as you’re now aware – It’s all about delivering personalized value to your audience.
Your RV and nature niches sound fascinating Jeremy, and the flexibility of the strategies mentioned in the article can definitely work in your favor.
The ability to adapt with placeholder offers and promote affiliate products aligns well with a diverse range of interests and projects.
We’re pumped to have sparked your interest in this topic, my friend!
It’s discussions like these that fuel our passion for sharing insights and learning from one another.
So…
Feel free to reach out anytime you’d like to dive deeper into any aspect of affiliate marketing or behavioral analysis. Best regards and looking forward to more fruitful discussions!
Dedo (Chief MEME Officer)
Dido,
I loved your writing!!
I read your article for the beauty of the rhythms your words created! I think your aim was to show people the power of good copy. And you definitely achieved your goal.
But at the end…
I was left wondering if the quality of the product being sold didn’t play an important role in advertising?
After reading an hour of your copy, I was just about ready to believe that if I handed you a dog turd, you could sell it for me.
And listen to this one…
I had a friend in college who was from the state of Mississippi in the USA and his father was a traveling salesman. He said his father would say that if you go far enough down a dirt road in Mississippi, you could find someone who was looking to buy a dead cat.
He had no doubt that he could sale your dead cat. I’ve always been skeptical of that. I see that good copy writing can make a difference, but I still believe that the wind in the sails of the copywriter is the quality of the product being sold.
(You allude to this toward the end of your article about yourself).
My expertise is in Applied Behavior Analysis.
What I like about your killer schedule piece is that you do more than tell me what to do; you tell me how to do it with a very precise task analysis of the skill. Everybody and their grandmother’s dog is telling me what to do. Few are telling me how to do it. Keep doing that. That will put you in a different ballpark from the crowd.
But if you don’t mind…
I want to add a suggestion about words.
In the article about yourself, you write a note: “Folk Love buying shit, they just DON’T like being SOLD to!” You know much more about writing than I do, but I have always thought that a preposition at the end of a sentence leaves the sentence a little weak. I’ve spend some years experimenting with different ways to end these kinds of sentences, but none of my solutions really impressed me.
This year, it occurred to me these sentences don’t need the terminal preposition. Leave out the final preposition on your sentence: Folk Love buying shit, they just DON’T like being SOLD!” Doesn’t the verb imply the preposition, but leaving off the preposition leaves open the door to interesting possibilities in the meaning of the sentence?
You’re the expert here. I will be interested in your opinion.
Thank you so much for your enthusiastic and thought-provoking comment Don!
Your words, and thoughts light up our day, and we’re pumped you enjoyed our writing.
The insights you provide into the power of good copy are spot on!
And we couldn’t agree more that quality copywriting can work like gangbusters. It’s like the magical wand of marketing, turning even the most challenging products into something intriguing and desirable.
I tip my hat to you for sharing your college friend’s Mississippi anecdote; a testament to the persuasive abilities of skilled salespeople and copywriters alike.
But did you notice (in your story), it took time to find the perfect customer. (which is the aim of our marketing) To tip-toe towards “THE” only solution to your problem.
(who knows the value a dead cat can bring)
Which brings me to the interplay between the quality of the product and the effectiveness of the copy.
It’s a dynamic relationship, and one doesn’t thrive without the other. We couldn’t agree more that the product’s quality is like the wind in our sails; it propels us forward providing the nourishment to continually keep improving.
Your observation about our article on killer schedules is much appreciated.
Because, we firmly believe that actionable advice is invaluable. Knowing what to do is essential, but knowing how to do it is the game-changer that keeps our world turning.
And we’ll definitely keep delivering that kind of content to help people just like you, excel in their endeavors.
Now, onto your suggestion about sentence structure – Again… you’re absolutely bang on!
The art of language is ever-evolving, and your idea to drop the final preposition in the sentence “Folk love buying shit, they just DON’T like being sold!” is a clever one.
It creates a subtle shift in meaning and opens up intriguing possibilities.
(read the book “Power Copy-writing” by Herschell Gordon Lewis)
And as you’re aware Don…
Language is a flexible tool, which can be toyed with – leading to fresh and engaging ways of communication. (We appreciate your keen eye for detail).
Your feedback and engagement are invaluable to us my friend, and we look forward to more exchanges of ideas in the future.
Keep those suggestions and insights coming, and together, we’ll keep pushing the boundaries of what great writing and communication can achieve.
Thanks again for your positivity and thoughtfulness!
Always in your corner…
Dedo (Chief MEME Officer)