The How-To Of High-Response Sales Copy

The first thing to do is profile your audience  (if you haven't already). This is vital if you want to speak to people who give a shit about your offer. And when you do, it'll be like a friend whispering in their ears. 

REALLY!

This makes ALL the difference.

Next you want to list all the features, and what those do to benefit your customer. Because I don't care if you're selling vitimin C tablets. I want to know what they can do to make my life better!

Show me a picture of a before and after... get my juices flowing - kick my ass into gear.

As you've most probably heard. The headline is the spark that'll shock prospect into action. If it doesn't grab attention like a poke in the eye... they ain't gonna hang around - period!

Now you've got your audience's attention, you must hold their attention and interest with a kickass opener.

You might tell a story, share a startling fact, elaborate on the benefits, remind them of the pain their problem causes.

Also, it's good to ask intriguing questions, to lead your prospect to the solution (your product) and an end to their pain.

NOTE: Make sure you know your audience's biggest pain points to align your copy with their challenges and offer your product as the bridge between where they are now and where they want to be. 

1. Question opener example:
   Are you tired of wasting countless hours and hundreds of dollars trying to generate targeted traffic to your website... with nothing to show for it?
2. Story opener example:
   Jack could barely keep his eyes open as the clock ticked past 2:00am.
   He was exhausted. Night after night, he sat in front of his computer, trying to make money. He had a good offer, he knew that, but no matter what he did, he couldn't seem to drive targeted traffic to his website.
   
   Jack's wife told him he had one week to figure it out, and then he'd better start looking for a "real job." He was feeling a little desperate as his deadline closed in.
   
   That's when he discovered a simple yet little-known strategy that was about to send his traffic numbers soaring...

Once you introduce your product, you want to show its value and build desire for it. You do this by sharing benefits in an easy-to-read bulleted list. Use these benefits to arouse curiosity about the offer, like promising to reveal a secret. For example...

1. Discover a simple trick for [getting a benefit]
2. Are you making costly [type of] mistakes? Find out on page 23!
3. You'll find out the quick and easy way to [get a benefit].

Be sure to craft the benefits for any bonuses you're offering

The next step is to raise and handle the objections to your offer. These sales objections are the reasons your prospect is thinking they shouldn't buy your offer. For example...

1. "It won't work for me." You can provide testimonials, case studies, and other forms of proof. You'll also want to present a money back guarantee.
2. "It's too expensive." Show how the alternatives are more expensive (and the cost of NOT taking you up on your offer right now). Payment plans are also good for turning prospects into customers.
3. "It takes too long." You can offer a bonus tool that makes the process faster and easier.

Those are a few of the common examples, You'll need to identify your audience's objections to your offer and overcome them to make the sale!

You've built value and desire for your offer, so now it's time to get your prospect to take action. But, before you do that, you'll also want to justify the price.

Example: "If you hired a freelancer to create all this content, it would set you back thousands of dollars. If you did it yourself, creating would take weeks or even months. That's why this PLR license is a great deal - you get everything on this page for just $97..."

The postscript (P.S.) is another crucial part of your sales page, as skimmers will read the headline, skim the letter, and then read the postscript.

That's why you'll want to make sure your postscript is compelling. It might recap the main benefits of your offer, share a benefit not mentioned elsewhere, and provide proof. Make sure it also includes another call to action.

For example: P.S. You won't find an easier or faster way to [get benefit], so take out your credit card and click here to start [getting a benefit].