You Can't Put Your Finger On it... But it's Definintely There!
Your business “works.”
You’ve got results. Revenue. Maybe even recognition.
But if you’re honest?
Something feels... off.
You’re doing ALL the right things, but it seems like your doin' a hundred metre dash in water!
You keep optimizing tactics, but the misalignment sticks.
The pressure builds. The clarity fades.
And deep down, you're wondering...
“Why the fk does this feel heavier than it should?”
Here’s a truth that ain't printed in glossy magazines...
You don’t need another strategy.
You need a new lens.
The one you’re using now?
It was installed by survival, shaped by systems, and fueled by beliefs that no longer match who you are becoming.
The systems changin'...
And I've built something to help you break the loop.
It’s called the L.E.N.S. Breaker System.
And once you run through it, you won’t just feel clearer.
"You’ll become uncopyable."
👆“Remember that phrase, it’s the line that’ll separate winners from losers in the future.”
Ready to see what's been warping your clarity?
⚔️ L.E.N.S. Breaker System
🔍 L — Locate the Loop
“What belief is quietly running the show?”
This isn’t about mindset fluff (That's Old Thunk)
This is about root access, diggin' beneath the surface of your behavior, unveling the silent scripts controlling decisions without your consent.
Most founders don’t need more input.
They need to uninstall the loop that’s burning CPU in the background.
These loops often sound reasonable... until you realize they’re not yours.
They’re inherited. Installed. 👉Unquestioned.👈
🧠 Your job here: Name the Loop
Because once you name it, only then, can you neutralize its grip.
Look for beliefs that feel like...
🚨“That’s just the way it is”
🚨“But I’ve always done it this way”
🚨“If I don’t _____, then _____ will happen”
🚨“I know it doesn’t make sense, but…”
Those babies are your tells.
🪞 Tools for Surfacing Loops
1. Mirror Prompts (these should sting a little)...
✅What feels true—but only when I’m afraid?
✅Where am I succeeding in ways I secretly resent?
✅What would I stop doing if I didn’t need to prove anything?
✅What do I believe about money / worth / visibility that keeps me safe, not free?
2. Pattern Spotting (The Behavior-Ambition Gap)
Look at what you say you want…
Then look at what you consistently do.
Where do they misalign?
Examples...
💥Say you want time freedom → But keep saying yes to high-maintenance retainers
💥Say you want scale → But keep customizing every client experience to avoid being seen as “too premium”
💥Say you want leverage → But refuse to delegate the spotlight
That’s not strategy. That’s a loop.
🧩 Loop Examples (that look like logic, but are really fear in disguise)
➡️“If I make it too easy, they won’t see the value.”
➡️“I have to stay the face of everything or it’ll fall apart.”
➡️“Money only comes when I overdeliver.”
➡️“If I stop pushing, it’ll all collapse.”
➡️“I can’t charge that much—I wouldn’t even pay that.”
➡️“I have to earn the right to rest.”
➡️“I’m not the kind of person who scales—I build.”
These are operating systems, not facts.
They WILL keep running until you overwrite them.
✅ Result: You Don’t Just “Feel Stuck”—You Understand Why
This is where your lens begins to crack.
From here, you move with discernment, not default.
It's where the fun begins.
🧠 E — Expose the Origin
“Where did that belief come from... and who benefits if you keep it?”
Once you’ve located the loop, the next step is critical:
Trace it back to where it was born.
Because beliefs don’t just show up out of nowhere.
They’re downloaded—through survival, success, shame, or systems.
And until you see where a belief came from, it will keep feeling like truth instead of what it really is... "a story you didn’t mean to inherit."
🔦 This stage is about disentanglement
You’re not trying to blame.
You’re trying to unhook from unconscious loyalty, to people, moments, or models that no longer match your evolution.
🛠️ Tools for Origin Exposure
1. The "Who Said That?" Test
When you hear the loop in your mind, ask...
- Who first taught me this was true?
- Who was I trying to protect, impress, or avoid when I internalized this?
- Whose approval did I build my model around?
It could be:
➡️A burnt-out parent who never rested
➡️A boss who rewarded you for overextending
➡️A mentor who shamed anything that looked like ease
➡️A market guru who said, “real entrepreneurs don’t do it that way”
2. The “Was That Ever Mine?” Audit
Ask yourself...
➡️“Was this belief ever a conscious choice—or just something I adapted to survive?”
➡️“Did I pick this up during a season that’s no longer relevant?”
➡️“If I met my younger self, would I tell them to keep this belief?”
If the answer’s no...
You know what to do.
👀 The Wild Part? Someone Always Benefits From You Staying in the Loop
Sometimes it's...
👉The market (you’re easier to sell to when you believe you’re not enough)
👉Your clients (they get 10x value for half the price)
👉Your ego (it gets to stay “safe” in the familiar)
👉Your past self (who feels comforted by old patterns—even if they hurt)
This is where the cost becomes visceral.
Because holding onto inherited beliefs doesn’t just keep you small, it funds the survival of systems that thrive on your stuckness.
⚔️ Result: Belief becomes objectified.
It’s no longer a lens—it’s a choice.
And you’re the one holding the scissors.
🧠 Why logic matters:
Most beliefs aren't emotional problems, they’re outdated mental frameworks that once made sense… under a different set of rules.
✅“If I charge too much, people won’t hire me”
→ That made sense when your network couldn’t afford your genius.
✅“I can’t delegate the work—I am the brand”
→ That made sense when you were the business.
But if you keep solving today’s challenges with yesterday’s logic...
You’ll keep shrinking to fit a story that’s expired (Read: The Rise of Frontier Firms (Microsoft 2025 Work Trend Index)
🛠️ Tools for New Logic
1. The "Now Me" Lens
Ask...
➡️What’s actually true about me today that wasn’t 2 years ago?
➡️If I built my business from scratch today—what would be non-negotiable?
➡️What’s obvious to me now that used to feel impossible?
Write it. Say it. OWN that MOFO!
Because your evolution isn’t a theory... it’s data.
2. Reverse the Fear Equation
Instead of asking “what if I fail,” ask...
💥“What is it costing me to protect this belief?”
💥“What happens if I *succeed while still holding this script?”
💥“What does this belief make impossible?”
That’s how you make old logic go the way of the Dodo (NOT Dedo)😁
3. Upgrade the Operating System
Create a New Truth Declaration that acts like a patch update to your internal code.
Examples...
👎OLD: “If it’s easy, it’s not valuable.”
👍NEW: “Ease is the proof of mastery, and my clients pay for that clarity.”
👎OLD: “I have to do it all or it’ll fall apart.”
👍NEW: “Protecting my energy protects the mission. I scale to stay in the game.”
👎OLD: “I need to prove I’m worth it.”
👍NEW: “My presence is the proof. My work is the ripple.”
⚙️ Result: You stop reacting from wounds, and start choosing from wisdom.
Your nervous system calms.
Your pricing shifts.
Your strategy finally fits the shape of who you actually are.
This is how you make alignment logical.
🦅 S — Stack the New Signal
“How do I live by this new lens until it rewires me?”
This is where most people fall off.
They do the deep inner work...
then go right back to behaving like the old belief is still true.
Not on your watch.
Now that you’ve replaced the logic, you’ve got to stack real-world proof that your new lens works.
Belief becomes identity when it’s reinforced through action.
🧠 Here’s what that looks like in practice:
You don’t just say,
“I charge premium rates now.”
You send the invoice.
You don’t just think,
“I don’t need to prove my worth.”
You stop overexplaining your offer in the DMs.
You don’t just believe,
“Ease is allowed.”
You stop apologizing for your boundaries.
🛠️ Tools to Stack the Signal
1. Build Micro-Evidence Daily
Ask: “What’s one visible decision I can make today that proves I’ve outgrown the old loop?”
Stack those like bricks.
And it becomes your new foundation.
Examples...
✅Raise your price without justification
✅Let an opportunity go because it doesn’t match your new OS
✅Create from clarity, not urgency
✅Decline a client who feels “almost right”
2. Install Identity Anchors
Create physical or digital cues that remind you who you are now.
🚨A post-it on your monitor with your new core truth
🚨A Slack status that says “Ease is profitable”
🚨A recurring reminder: “Am I solving from my old self or my next self?”
3. Public Declarations (Optional...but powerful)
Want to fast-track embodiment? Say it out loud.
👉Share the new belief publicly
👉Tell your team, your audience, your circle
👉Say: “This is how I operate now.”
Now you’re accountable to your evolution.
💥Result: Belief becomes behavior...
Behavior becomes rhythm.
Rhythm becomes reality.
This is how you stop defaulting to loops, and start leading from lens.
You don’t just break the pattern.
You replace it with truth in motion.
That’s the full L.E.N.S. Breaker System:
Locate the Loop
Expose the Origin
Neutralize with New Logic
Stack the New Signal
Hope you likey... use it or lose it!