Quality Products Your Customers Would Die For?

Your content should be designed around helping your audience solve a problem, achieve a goal, or better enjoy a hobby. So, to that end, be sure you craft your entire content around that goal. A good way to do this is outline your content first, so you stay laser-focused on the task at hand.

I say this because...

Many info-product creators back themselves into a corner when they sit down and try to write everything on the fly. The product ends up rambling, unfocused, and stuffed with irrelevant fluff! 

If you're repeating yourself (and not in a purposeful way to drive home a point), sharing content that's pretentious and doesn't benefit your audience, they'll get bored, irritated, and won't bother to finish reading.

And so, you'll want to make sure your research is thorough, and you organize the structure of your content before you even start writing. Define your content goals and then decide which outline is the best fit.

1. Chronological, where you share step-by-step information in a "first to last" organization. For example, "The Step-by-Step Guide for Starting Your Own Info-product Business."
2. Complexity, where you share the easiest information that gets the fastest results first, and later in the product, you share more complex information that takes longer to implement and see results. For example... teaching a dog to sit is quick and easy, whereas teaching a dog to get a can of Coke from the fridge takes longer and is more complex.
3. Categorical. Here's where you organize information into suitable categories. For example... if you're sharing tips for restoring classic cars, you might organize the tips into categories such as "choosing a project car," "restoring the interior," "fixing what's under the hood" and "restoring the exterior."

Start with one of these outlines and fill it out completely with all the talking points you want to include such as steps, tips, ideas, FAQs, mistakes to avoid, examples and more. This keeps your content focused and makes the writing process easier too.

Next step...

There's an old saying... "there's nothing new under the sun," meaning you're never going to craft content that your niche hasn't written about before. And that's okay. However, you still want to make sure your content is unique, which will engage your audience and keep them coming back for more.

And here are some ways to do just that...

1. Craft unique information. If you have a unique strategy to share that you've pioneered, that's perfect. Otherwise, you can share unique tips, case studies, relevant stories and examples. Be sure to sprinkle these items throughout your content.
2. Create a unique formula. I like to turn step-by-step processes into acronyms. This makes the content unique and more memorable. C.U.F. = Create a Unique Formula.
3. Compare your topic to everyday items. For example, if you're teaching people about organic gardening, you might compare it to cooking, where selecting the right ingredients and tending to it in the right way produces better results. Again, this makes your content both unique and more memorable.

Next...

As mentioned, your audience needs to stay engaged, for them to get the full benefit of your content. To that end, follow these tips for doing exactly that...

• Use a friendly tone. Imagine you're creating this content for a close friend, and use the same friendly and conversational tone.
• Sprinkle in some light humour. If you can entertain your readers while educating them (AKA "edutainment"), you'll have them soaking up every single word.
• Engage readers on an emotional level. You can do this by injecting relevant stories into your content, such as sharing how you too overcame similar problems they're going through, and how you now feel duty-bound, to help them  (Knowing the pain your felt during that period of your life nearly ruined you).
• Craft "you" oriented content. Make sure your content focuses on your audience and how you can help them. As a rough gauge, your content should use words like "you" at least three to four times as much as it uses words like "I" or "me." 

Finally, you'll want to ensure your content is valuable to you audience. So, consider this...

• Add images. You can add value with relevant images... like, info-graphics, GIFs, charts, tables, illustrations, screenshots, and anything else you can think of.
• Provide lots of tips and example. You can simplify a process for beginners by providing lots of tips and examples your audience can use to help them apply the info' to their own situation. For example, if you're offering nutritional information for dieters, you might include tips and examples for ingredient substitutions, so dieters can create recipes that fit their tastes and dietary needs.
• Offer tools. You can make it easier for people to take action on your content by offering tools such as checklists, worksheets, cheat sheets, templates, planners, and similar items.
• Provide quick wins. Be sure to include quick wins, which is an actionable step that's easy to take and produce quick results. And example is telling copywriters to put their headlines in quotes, which takes a moment to do but will boost conversion rates.