Promote Products All Through Your Sales Funnel

Every product you create should include a promotion for a related offer. For example...

• The lead magnet promotes the tripwire offer.
• The tripwire offer promotes the core offer.
• The core offer promotes the backend offer.
• The backend offer promotes other related offers.

Here we're including all sorts of products. For example...

You can drop links into e-books, courses, videos, audios, membership sites, app interfaces and more. Secondly, how you create these promos depends on the content in which you're placing them and the product you're promoting.

For instance... you might create a "Featured Product" section inside a membership site. You could put a "Recommended Resources" section at the end of the guide.

Another strategy is to use a soft-sell approach, where you tell someone how to do something and then drop a recommendation for a related tool or in-depth information.

NOTE: When you drop promos inside of products, be sure to avoid giving too much detail about the overall offer, such as the price, bonuses, or guarantee. These items are likely to change over time, so if you mention these details inside your products, you're going to need to update these products regularly.

Worse yet, you'll have copies of the products floating around cyberspace that include outdated details. As such, keep your promos evergreen by avoiding details on price, bonuses, guarantees, and other offer details.

Also, if you're promoting any affiliate offers, make sure you run redirect links through your own domain. That way, if any of those offers ever disappear, or you decide you no longer want to promote that particular offer, you won't have a bunch of dead or unwanted links floating around. Instead, you can simply redirect the links to a different offer.

The second place to promote offers is within the emails you send to both prospects and customers. This includes informational emails, promo emails, onboarding sequences and everything else you send your list.

For best results, you'll want to segment your list based on buyer behaviour, demographics, interests, and any other factors you can select. For example...

If you have a list related to gardening, you might segment out the portion of your list that has shown an interest in gardening in desert climates. Then you can send them a highly targeted promo for a desert gardening guide.

The next step is to promote highly related offers during the ordering process itself. Here you'll promote offers in two places...

1. On or near the order form.
2. On the download / thank you page for after the sale is complete.

In both cases, you'll want to promote an offer that's directly related to the product the customer is in the process of purchasing. Indeed, the upsell offer or thank-you page offer can be something that helps your audience get better, faster, or easier results. Or it could be a deluxe version of the main offer. For example...

If you're selling business start-up info,' you might promote personal one-on-one coaching on the order form.

Or let's suppose you're selling a bodybuilding course. You might upsell the video version of the course which includes bonus workout videos and cooking videos. You can put this promo on the order form or on the download page - test and track to see where you get the best response.

The next place to include promos is across all your platforms. We've already talked about sending promos to you most important platform, which is your mailing list. You'll also want to promote offers on your blog, on your social media pages, and inside any groups or forums you own.

For example... you can have a rotating "Offer of the Week" in a sticky post on your blog, plus you can promote offers directly within your blog posts. Include graphical ads on your blog, such as in the sidebar.

Another example is for posting videos on YouTube. Let's suppose you post a tutorial. You can promote a related offer directly inside the video, include a promo in the "card" at the end of the video, and you can even include a link and call to action in the video description.

The final step is to consider all the other places you communicate with your prospects and customers, as you'll want to insert your offers into these places too.

Here we're not just talking about all your regular advertising strategies, as that's a given... that you're going to promote offers in guest blog posts, podcasts, webinars, paid ads, SEO content and more.

Instead, what we're referring to here are any places you communicate with your audience that may be a bit unique to your business. For example...

• In text messaging (only with permission of course).
• During one-on-one phone calls, such as a coaching call or consultation.
• During group coaching sessions.
• Inside physical mailings (where you might send a flyer alongside a shipment)
• During offline talks to relevant groups, where you'd mention your lead magnet or tripwire offer, plus include a promo in a handout.

And similar places. Take a moment now and brainstorm all the places you communicate with your audience and then determine the best products to promote in those specific places.

As you've just discovered, the key to making sales throughout your sales funnel is to promote related offers whenever and where ever you communicate with your audience. So, here's the golden ticket... position yourself as a "trusted advisor," then all of these promos become welcome recommendations... and you'll see some great conversion rates.

So, don't just sit there - dive in and apply these tactics NOW!

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