"How To Effortlessly Promote Products All Through Your Sales Funnel!"
Once you begin building out your sales funnel, one of the keys to generating sales is to cross-promote your products all through out this bad boy. But where should you be dropping these links and calls to action exactly?
Well, that's what you're going to discover inside this mini tutorial.
Read on...
List of Steps
Embed Offers Inside Products
Every product you create should include a promotion for a related offer. For example...
- The lead magnet promotes the tripwire offer.
- The tripwire offer promotes the core offer.
- The core offer promotes the backend offer.
- The backend offer promotes other related offers.
Here we're including all sorts of products. For example...
You can drop links into e-books, courses, videos, audios, membership sites, app interfaces and more. Secondly, how you create these promos depends on the content in which you're placing them and the product you're promoting.
For instance... you might create a "Featured Product" section inside a membership site. You could put a "Recommended Resources" section at the end of the guide.
Another strategy is to use a soft-sell approach, where you tell someone how to do something and then drop a recommendation for a related tool or in-depth information.
NOTE: When you drop promos inside of products, be sure to avoid giving too much detail about the overall offer, such as the price, bonuses, or guarantee. These items are likely to change over time, so if you mention these details inside your products, you're going to need to update these products regularly.
Worse yet, you'll have copies of the products floating around cyberspace that include outdated details. As such, keep your promos evergreen by avoiding details on price, bonuses, guarantees, and other offer details.
Also, if you're promoting any affiliate offers, make sure you run redirect links through your own domain. That way, if any of those offers ever disappear, or you decide you no longer want to promote that particular offer, you won't have a bunch of dead or unwanted links floating around. Instead, you can simply redirect the links to a different offer.
Promote Offers In Emails
The second place to promote offers is within the emails you send to both prospects and customers. This includes informational emails, promo emails, onboarding sequences and everything else you send your list.
For best results, you'll want to segment your list based on buyer behaviour, demographics, interests, and any other factors you can select. For example...
If you have a list related to gardening, you might segment out the portion of your list that has shown an interest in gardening in desert climates. Then you can send them a highly targeted promo for a desert gardening guide.
Insert Offers During The Ordering Process
The next step is to promote highly related offers during the ordering process itself. Here you'll promote offers in two places...
- On or near the order form.
- On the download / thank you page for after the sale is complete.
In both cases, you'll want to promote an offer that's directly related to the product the customer is in the process of purchasing. Indeed, the upsell offer or thank-you page offer can be something that helps your audience get better, faster, or easier results. Or it could be a deluxe version of the main offer. For example...
If you're selling business start-up info,' you might promote personal one-on-one coaching on the order form.
Or let's suppose you're selling a bodybuilding course. You might upsell the video version of the course which includes bonus workout videos and cooking videos. You can put this promo on the order form or on the download page - test and track to see where you get the best response.
Include Offers on Your Platforms
The next place to include promos is across all your platforms. We've already talked about sending promos to you most important platform, which is your mailing list. You'll also want to promote offers on your blog, on your social media pages, and inside any groups or forums you own.
For example... you can have a rotating "Offer of the Week" in a sticky post on your blog, plus you can promote offers directly within your blog posts. Include graphical ads on your blog, such as in the sidebar.
Another example is for posting videos on YouTube. Let's suppose you post a tutorial. You can promote a related offer directly inside the video, include a promo in the "card" at the end of the video, and you can even include a link and call to action in the video description.
Insert Offers into Other Communications
The final step is to consider all the other places you communicate with your prospects and customers, as you'll want to insert your offers into these places too.
Here we're not just talking about all your regular advertising strategies, as that's a given... that you're going to promote offers in guest blog posts, podcasts, webinars, paid ads, SEO content and more.
Instead, what we're referring to here are any places you communicate with your audience that may be a bit unique to your business. For example...
- In text messaging (only with permission of course).
- During one-on-one phone calls, such as a coaching call or consultation.
- During group coaching sessions.
- Inside physical mailings (where you might send a flyer alongside a shipment)
- During offline talks to relevant groups, where you'd mention your lead magnet or tripwire offer, plus include a promo in a handout.
And similar places. Take a moment now and brainstorm all the places you communicate with your audience and then determine the best products to promote in those specific places.
Conclusion...
As you've just discovered, the key to making sales throughout your sales funnel is to promote related offers whenever and where ever you communicate with your audience. So, here's the golden ticket... position yourself as a "trusted advisor," then all of these promos become welcome recommendations... and you'll see some great conversion rates.
So, don't just sit there - dive in and apply these tactics NOW!
Need a hand?
Drop a comment below...
I found your blog post on promoting products through the sales funnel quite insightful!
Your emphasis on tailoring content to different stages is spot on.
Have you personally experimented with specific strategies that yielded notable results? I’m particularly interested in hearing about any unexpected successes or challenges you encountered along the way.
Additionally, your mention of using customer feedback to refine the process resonated with me. It’s a powerful tool for continuous improvement.
Moreover, your suggestion to leverage social proof is crucial.
Building trust is integral to any successful sales process.
Have you come across any unique ways to showcase social proof effectively? Perhaps a specific campaign or approach that stood out to you?
Your expertise in this area shines through, and I appreciate the practical insights you’ve shared. Great job!
Well, thank you for your kind words, my friend! (great to see you here again Pasindu)
And I’m delighted to know you found my blog post insightful.
Of course…
Tailoring content to different stages of the sales funnel is crucial. It’s not just about selling; it’s about delivering value throughout the entire journey.
Now, in my extensive career, I’ve seen remarkable results with personalized email sequences.
They allow you to nurture leads and guide them through the funnel.
But, of course…
it’s not without its challenges, like crafting the right messaging at the right time.
And as for customer feedback… a freekin’ goldmine. A bit like having your customers write your success blueprint.
So, embrace it and watch your process evolve (remember… feedback is the tool you polish, to reflect back to your customers. It’ll be like they’re looking into a mirror ; ).
What about social proof I hear you ask…
“THE cornerstone of trust.”
One strategy I’ve seen work wonders is showcasing customer success stories through compelling case studies. Because, real-world examples resonate deeply with potential buyers.
Remember, my friend, the devil’s in the details.
It’s about the small, strategic moves that add up to massive victories.
Your kind words warm my heart Pasindu, and I’m glad I could share these insights with you.
If you ever want to dive deeper into the world of marketing and sales, don’t hesitate to reach out. Keep learning and growing… and know, we’re always in your corner!
Dedo (Chief MEME Officer)
This is some great advice on how we can promote products throughout our sales funnels. It can be difficult to put sales funnels together. There is the flow, the copy, the graphics, the links, the pricing, the checkout gateway, and yes the products themselves to consider as you build the funnels. It can be tricky. from my experience.
Once you do have the sales funnel together, the means to get traffic is also of concern. The suggestions you offer will all work. I have seen that too often, marketers miss out on the opportunities that have to get free traffic, eyes on the sales funnel products, and sales. The tips you provide can be implemented without too much hassle (less than building the sales funnels I think).
The methods you mention are all good. The method I use most often is through lead magnets and subscribers, then using email campaigns to those subscribers to build a relationship and then lead them to the sales funnels. Email is still the number one means of making statistically. It is not a cakewalk by any means and is getting tougher to leverage all the time. Great advice here for all marketers! Thanks!
Thank you so much for your thoughtful comment Dave!
You’ve highlighted some of the real challenges marketers face when it comes to sales funnels, and I appreciate your candidness.
You’re spot on…
Building a sales funnel can be like putting together a complex puzzle designed by those at MENSA. It can be quite the mind fek, considering all those elements you mentioned – flow, copy, graphics, links, pricing, checkout, and the products themselves.
And you’re bang on about traffic – it’s also a crucial piece of the puzzle that can’t be overlooked.
I’m thrilled to hear you’ve found the suggestions in the article practical and implementable, even if they require less hassle than building the funnels themselves.
Your approach… using lead magnets, subscribers, and email campaigns is a tried-and-true method.
As you know… It’s all about nurturing those relationships and guiding prospects mentally through your funnel – a process that’s not without its challenges, as you rightly pointed out.
But to wrap it up…
Marketing is a dynamic and ever-evolving field, and with the right strategies – a bit of stubborn as an ass tenacity, mixed with a sprinkling of FUN… success is guaranteed.
And I’m here to provide guidance and insights whenever you need them my friend. Keep rocking those sales funnels, and know we’re always in your corner.
Dedo (Chief MEME Officer)
Hi Dedo, thank you for sharing this article on how to promote products all through your sales funnel. I must say that I found it to be a very useful and practical guide. You have explained each step of the sales funnel very clearly and given relevant advice on how to promote products at each step.
This article is a must-read for anyone who wants to learn how to promote products effectively using a sales funnel, as it covers all the essential aspects of product promotion and provides practical tips and examples for each step of the sales funnel. Thank you for sharing your knowledge and experience with us.
You’re welcome Pablo! (great to see you again my friend).
I’m thrilled to hear that you found my article on promoting products through the sales funnel useful and practical.
(it always brings a smile to my face, knowing what we do inspires like-minded superstars like you).
Clear explanations and relevant advice are the name of the game when it comes to navigating the sales funnel game. And I’m delighted you found each step well-explained and the tips actionable.
Sharing knowledge and experiences is what it’s all about!
Because, we’re here to help you and others on their journey to successful product promotion.
And, listen…
If you ever have more questions or need further guidance, don’t hesitate to reach out. Together, we’ll keep those sales funnels running smoothly!
Dedo (Chief MEME Officer)