How To Gain Amazing Insights Into Your Ideal Customer's Thoughts... Feelings... and LIFE!
Now things are REALLY starting to get exciting.
At this stage, you've created a well-developed outline of the system you're going to share with your audience. And if you're anything like me...
You'll be biting at the bit to turn that outline into a full-blown system that your readers will go crazy for.
But, hold on a second...
Before we connect rubber to road - there's one vital ingredient that needs adding.
"Turning your audience into life-long friends"...
It's the part that when they read your system, they'll think... WOW!, this stuff was written specially for ME!
Point being...
(And most online marketers get this WRONG!).
They think you have to tread carefully, pandering to your readers every whim, thought, and worry.
But NO...
That strategy will cause you bags of heartache.
Let me explain...
What you want to do first, is discover who your "idea" audience is, and talk to them - but at the same time speak authentically, in YOUR voice. A voice that not only comes from your heart, but isn't afraid to offend any die-hard sycophant.
Don't get me wrong... if you want to communicate with sycophants and they're your cup of tea... "CRACK ON" (birds of a feather DO flock together)
Because... (and this is BIG).
Trying to click with people who are not on your level won't propel your business to where you want it to go... PERIOD!
"If you try to please everyone, you'll end up pleasing NO-ONE"
So, when someone complains about your messaging, politely ask them to leave.
Try not to miss the point here...
I'm saying you want to funnel down to an audience on your level. NOT a bunch of misfits. Because, believe me, if you do...
It'll be hard work, NO fun, and will suck the energy right out of you - BIG TIME!
Rant over, moving on...
That's why you've got to discover everything you can about your "ideal" audience before you start the writing phase.
You know what they want... but you've GOT to know "WHO" they are.
Let's go...
Your initial step is to dive in and discover the basic demographic make-up of your audience. This is what you want to find out.
And seriously... any other information you can discover will help TONS
TIP: Use Chat GPT as a shortcut for your research. It'll quicken up all the mundane stuff, so you can crack on with running your business...
YOUR way!
Here's a prompt I used, that you can pump into Chatgpt...
"I own a website offering [ ]. Build me a comprehensive buyer persona that will allow me to market to them in the most effective way with the highest conversion rate. List all the information in outline form."
In this step, spend time reading your audiences comments on relevant blogs, product reviews, social media pages, discussion groups, and anywhere they hang out.
And when you get reading, look out for things they find challenging or...
And get this...
The more you discover what they're thinking and feeling, the easier it will be to create content that resonates with them.
While you've harnessed tons of great information using the previous two steps... you'll also want to survey your audience. Do this so you can...
While it's tempting to create long surveys so you can gather as much info' as possible, most folk won't complete long surveys. So, keep the surveys short... gathering only vital information, with as few questions as possible.
Also...
Make sure you're asking "neutral" questions. Because the way your word them can skew responses. Even the way your order the questions can bias results (There's a LOT of psychology involved, way too much for this short article)
A common issue marketers face is asking leading questions...
Questions that are based on assumptions. For example: "How much do you enjoy exercising?" This assumes the person enjoys exercising, leading them to sway more on the positive side (it's a form of priming)
A better way (assuming you DON'T want to "prime" your audience) is ask...
"How do your feel about exercising?"
TIP: Avoid posting polls or surveys where the results are public. What I mean is... don't ask a survey question on an open forum, because when people see existing answers, it tends to impact how they'll answer (funny lot, we humans).
Here's a good example of "How To Conduct Surveys"
See you in the next lesson...
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