The parable of the fingers…And how it can make you richer than Rockefeller!
Five fingers argued about who was most important—thumb for grip, index for pointing, middle for strength, ring for love, and little for precision.
One day, a rock trapped the hand. Each finger tried to push it alone, but couldn’t budge that rock.
Then, they worked together—thumb gripped, index found the spot, middle and ring gave muscle, and little balanced—as one they moved the rock easy squeezy.
“Alone, they were helpless. Together, they were a powerful force.”
Lesson?
The whole is more powerful than its parts.
So, imagine...
The List
The List is your legs and core.
It’s the foundation, the power source, 60% of the game.
“WITHOUT” powerful legs, you’re a snail messin’ up the floor.
Ditto with your list—if you’re sending your message to the wrong peeps, it’s like an oyster slippin’ off your plate onto hot rancid sand!
But…
… when you’ve got a hungry, targeted list?
Boom—you’re off to the races.
It’s like running downhill with your arse on fire.
If your list is dialed in, you better get ready for some 6-figure paydays.
Look at it like this...
Discovering who to make friends with at school.
When those friendships have bonded...
It's difficult to imagine being that close to anyone else.
The rest of the people are just "aquaintances," folk you know!
Your list is the newby at school lookin' for lifetime buddies (your products/services!)
The Offer
The Offer is the upper body.
This is the other 30%. It’s what reaches out and pulls you in, a vice-like set of muscular clamps.
Your offer has to be so frikin’ juicy it’ll yank people outta their lazy-boys and make them beg to buy…
“I WANT this NOW please, please purty please!.”
You could have the best list in the world, but if your offer stinks, you’re throwing limp punches with wet spaghetti arms.
But give ‘em something irresistible?
Now…
… a slight nudge - and in the offer hole they plop!
The Copy
And the Copy?
That’s the head and neck.
It’s the last 10%. Yeah, it’s smaller, but it steers the whole kit & caboodle!
Your copy takes the interest from your list, your offer, and laser focuses their desire.
It’s that little tweak that en-courages them (gives courage) to make THE big decision (BTW: People HATE makin’ decisions)
But listen—no matter how clever or polished you think your copy is, it can’t make up for a weak list or a zzz snoozefest offer.
You don’t win a goal mentally masterbatin’—you win with power-offers that are ultra-targeted.
So, when you want a campaign that hits like a freight train on steroids, keep it simple… Get the right list and Nail the offer.
Then - let your copy do what it’s supposed to…
seal the deal…
PLOP!
Most folks think copy is everything—but we know it’s just the icing on the cake. Focus where it counts, and you’ll turn that little marketing engine into a money-making gusher.
Hope this helps!