Sample Example

Landing Page

Announcing a copywriter for the modern world, that will guarantee to outpull your best ad…

If you’re a business owner who wants to increase your profits, Dedo  (copywriter for the modern world) will guarantee to outpull your existing ads by at least 10% in a split run test.

And if he doesn’t pull in at least 10% more responses, you won’t owe him a dime for work he does…

If Dedo doesn’t beat your best ad’ by at least 10%

All his services will be FREE of charge.

A completely Risk-free trial…

Sign up now for a FREE report explaining exactly how Dedo can increase your profits by at least 10% at completely NO risk to you whatsoever…

The Purpose

“Landing pages are the main page that leads people to your website. These pages are used to advertise products or services to customers. In short, they are a tool used to get traffic and sales for your business. This post will teach you how to make a landing page. It will also help you discover how to use this tool to promote your own product get sales.”

To get the click, keep your reader focused and to highlight all the benefits, stimulating desire.

These are all the actions you must create in order for your landing page to do its work.

But before we go any further…

Why’s it called a landing page?

Well, it’s called a landing page because your visitor has landed on it from a sequence you’ve created in your sales process.

Allow me to explain…

When you set up your “sales funnel.” All you want to do is create a response from your potential customer during every moment of their experience in your domain.

So…

The Process

They spot an ad’ on Facebook.

And because the ad’ is so enticing, they click on it…

Which then leads them to your “landing page.”

During which time you have (hopefully) convinced them to take the next step, and then the next and so on…

When you’ve finally made your offer, your customer will beg you to take their money.

The process is all about creating a relationship with your potential customer. People don’t like being sold to, but they do like to be “heard,” understood and taken notice of.

So, think about what you’re offering, who’s going to want it and why it’s urgent they get it right now!

These are some of the important ingredients that make up the content for your landing page. And it’s structured something like this…

Headline – Deck (subhead) – Lead – Body copy – Offer – Close – PS

The Purchase

At the end of the day your goal is to do business with your customer and help relieve them of any problems they might have. Finding “solutions” is the name of the game.

If you go back to the beginning of this article (Sample Example), ask yourself which specific problem Dedo was addressing for the reader.

Most people I know don’t like to take unnecessary risks. Which is why it’s important to be aware of this fact and eliminate as much uncertainty as possible.

So…

• Remove the risks
• insert benefit-rich headlines that stir the readers dominant emotions
• overcome objections
• establish trust
• and capture the lead.

Post-Script

Visitors will always scan the page they’ve landed on to make sure they’re not wasting their time.

And the PS is one of the best ways to summarise your offer. It’ll direct your visitor back onto your page for the meat or veg’ depending on preference.

So, there you have it…

A brief and concise report on the best ways to structure your Landing Page. But before I go, here are some questions you might want to ask before setting up your page…

• Are you open to make changes to your landing page that will guarantee to increase your click through rates?
• Were you aware that your landing page is different than your lead ins and lead outs?
• Do you know that designing several landing pages can increase your sales by double or triple?
• Would you say that your current landing page is clean and focused and SPECIFIC to the “sending” source? E.g., Email sales letter, banner ad, radio or newspaper ad and pay per click ad.
• Are you willing to spend some money to make more money and if not contact Dedo and we’ll have a chat to reduce your risk?

I hope you’ve enjoyed discovering the critical elements to a successful Landing Page.

All the best

Dedo Harrison