How To Up-Level Your Click-Throughs So More People Take Action!

What’s the main reason you’re working on that specific email to send out?

Answer…

You have a specific goal to entice your audience to take a specific action.

One of the most common goals is for subscribers to click on a link to purchase a product. But there are other objectives… to click on a link, taking advantage of a free trial, register for a webinar, request a freemium, watch a video, request a free quote, etc.

And, obviously, the more people who click your link…, the more people will benefit from your help while increasing your conversions and profit margins. That’s why you’ll want to check out these steps for up-leveling your click-throughs…

Step 1: Find Out What Your Subscribers Want

First things first…

Be sure you’re sending content and offers your audience wants. And if you’re not sure, then you need to do some market research. For instance…

• Find out what info products they’re buying.
• Survey them to discover what information they want from you.
• View niche communities (such as social media) to see popular topics.
• Check your own sites to see what topics are popular.

As the great Gary Halbert once said… “If all else fails, give them what they WANT,” meaning… forget all the “marketing TRICKS.”

Research what problems must be solved for your readers, and give it to them.

Step 2: Plan Your Email Campaign With Focus & Clarity

What do you think when you hear “newsletter”?

Is it an email publication including two or three different features?

Maybe including some short articles and a promotion for something related?

Well, you can forget about that strategy because if you want to boost your click-throughs… You need to make your email laser-focused on a singular goal. Your entire campaign should be constructed around that goal without any distractions. For example…

If you want people clicking through to buy a product, you might send them a case study showing the great results of using that product. Thus the entire email is built around getting people to click on your link… with NO distractions from other articles or features.

And don’t ask people to share your content, go to your blog, watch a video… or anything else. Keep the sole focus on one specific action… and watch what happens.

On a related note…

Step 3: Select a Simple Layout

How you format your content can affect its readability positively or negatively. And needless to say, if it’s negative… you ain’t gonna benefit from a healthy readership. So how do you create a layout that will affect your conversions in a positive way?

Follow these tips…

• Use a simple, single-column layout.
• Insert plenty of white space for easy reading.
• Use simple sentences and short paragraphs to improve readability.
• Highlight important text in sub-headlines, using different font styles or similar so skimmers can get the gist of your content.

Next…

Step 4: Craft an Engaging Greased Chute

Just giving people the content they want isn’t good enough… because it needs to be engaging and keep people interested and glued to your writing. Think of your content as a “greased chute,” where the job of each word and each sentence is to persuade your subscriber to read the next word and the next sentence. They want to be effortlessly gliding down your email, consuming every morsel, right to the end… where they’ll discover your surprise/link.

And how do you create this sort of content?

Go to the CRASH course to write winning sales letters.

Step 5: End with a Solid Call to Action!

When people get to the bottom of your email and see the link, you might think they’ll know to click on it. Well…

Researchers have repeatedly shown you can significantly boost conversions by including a call to action. This is where you tell your subscribers exactly what to do next, how to do it… and why they should do it.

Note: If you have a longer email, you might insert two CTAs, but both should point to the same link and action. For example… you might insert one CTA near the end of the main body of your email and the second one in the postscript (P.S.).

Let’s return to the example where your email details a case study, ending up with your link and CTA. The CTA may look something like this…

If you’d like to get these results, I suggest you join the Fat-Loss Club right now. It’s only $1 for the first month. And when you’re achieving the results you only dreamed of, and like what you see, you can continue for just $10 per month!

You won’t find a better way to lose weight fast… with delicious meals, fun exercises, and the full support of other women just like you.

So Click Here, and take advantage of your $1 trial today… but hurry, this offer ends tomorrow!

Do you notice how the CTA tells people what to do (Click Here) and why they should do it now? It lists the benefits and creates a sense of urgency with the expiring offer. All of these ingredients create an effective CTA that will boost your click-throughs.

Conclusion

If you remember watching a film called “Murder on The Orient Express,” You’ll know the difficulty in discovering who did it. Most people try to point out one individual instead of how each person played a small part in the murder. This is similar to your email campaigns in that every part of the process is crucial to developing effective click-throughs.

Consistency in sending out great content, building relationships, focusing your email, and employing an effective CTA are all crucial parts of the campaign… So, got out now and put these steps to work – I think you’ll be pleasantly surprised.