“Why Do Some People Make A Sh*t Load of Clams in Business… While Most End Up in the Gutter?”
(This REALLY is “about me,” so stay sharp, young Padawan.)
Ever cast a spell on your prospects—so powerful, so irresistible, they go batsh*t crazy just to SEE your offer?
You place an order button in their path… and BAM!
They’re drawn in like moths to a flame.
Their plastic’s out.
Grabbin’ your offer…
…the upsell, cross-sell, down-sell
Possessed by some consumer demon.
💡 Newsflash: People love to buy. But hate being sold to.
Mind-Control Spells? Not Quite. Although…
What if I told you the real magic isn’t in some shady hypnosis trick… but something far simpler?
SPELLing & Resonance!
🧙♂️ Because the power is NOT in the product… It’s in the words that sell it… the “emotional” links that connect.
That’s what moves the needle.
Think about it.
PET ROCKS = fortune? Who’d thunk!
So, why do some businesses rake in millions, selling shit products, while others with far better offers struggle to make a dime?
It’s all about the copy.
Ball Bustin’ Conversion Rates That’ll Make You Cry (In a Good Way)
And there’s no gettin’ away from it…
Hot copy sells. Cold copy flops. It’s that simple.
With the right words, you don’t need to hire an army of “closers” (Headache City)
Your words WILL do the selling for you.
So Here’s the Dealeo…
I’ll show you exactly how much more money the right copy can push into your bank account.
‘Cause when you’re done munching on my persuasion nuggets, your biggest problem will be…
🚨 “OUT OF STOCK, SLOW COACH!” (I’m off to the ‘kin’ Bahamas.) 🚨
What You’ll Get:
✔ More revenue—without lifting a finger.
✔ Business growth—without financial risk.
✔ More customers—without chasing leads.
✔ New income streams—without learning new skills.
✔ Higher sales—without changing your current operations.
✔ Market expansion—without spending years on research.
✔ Optimized offers—without complicated analysis.
And much, MUCH more…
But before I drop the secret sauce, let’s rewind a bit.
💥 Most people? Their radar’s jammed.
Ever try writing a sales page at 2am because your funnel’s flatlined… again?
Tabs open. Slack buzzing. You’re staring at the blinking cursor like it owes you money.
You know your offer’s solid…
But the words? They land like soggy toast.
And every “fix” you try – more ads, another funnel hack, ChatGPT prompts… just makes the noise louder.
This is what I call a jammed radar:
When you’re buried under tactics… but starved of clarity.
When you’ve got heat in your product… but your message fizzles like warm beer.
That’s not a copy problem.
That’s a signal problem.
This is where most people screw up…
They sell like it’s still fkin’ 2005.
All benefits, no bandwidth.
All tactics, no tuning.
But buyers aren’t logical spreadsheets – they’re messy, emotional, story-drunk orgasms.
And you don’t win their brain.
You win their limbic system—the seat of memory, identity, and desire.
That’s what Sentiment Editing™ does.
It doesn’t “just” clarify your message.
It emotionally codes it.
So when your prospect hears it, they don’t say: “Oh, that sounds good.”
They say… “Holy fkin’ shit… that’s exactly what I’ve been looking for.”
Why?
Because we don’t write for the reader’s brain.
We write for the echo chamber inside their skull.
➡️The late-night Google searches they never told anyone about.
➡️The “this isn’t working” moments they bury under hustle.
➡️The craving they feel – but can’t name.
Sentiment Editing™ is how you stop sounding smart… and start sounding inevitable.
But who’s Cheezy Guy, Anyway?
Name’s David “Dedo” Harrison.
👉Copywriter. Business Revivalist. Bullsh*t Exterminator.
👉30 years wrestling the marketplace.
👉7 years writing conversion crack that gets the dopamine flowing.
👉Trained by marketing’s Biggest Kahunas.
👉Built a radar sharp enough to slice through static like a hot knife through marshmallow.
And now?
I help business owners clean up their radar.
Toss the junk. Tune into what matters.
Then strap on rocket boosters made of pure sales momentum.
It’s not witchcraft. It’s not luck.
It’s ruthless clarity.
And if you’re ready to stop getting tossed around by the noise…
Stick around.
The best is just warming up.
✅ “But, will it work for me?”
I used Sentiment Editing™ with a founder who HATED selling.
Her words made her cringe.
We re-tuned her homepage, added 17 words to her offer… and she doubled sales in 11 days.
No calls. No funnels. No pitch scripts.
Just resonance.
✅ “I’ve tried this before and it didn’t work.”
Of course you have.
You tried hooks, copy formulas, “10x your conversions” swipe files.
What nobody told you is this:
If the words don’t FEEL right to the buyer… they bounce.
You were solving for structure.
We solve for signal.
✅ “This’ll take too long / cost too much.”
This isn’t a course.
It’s not a funnel.
It’s 1–2 deep dives, a bit of brain surgery, and a few sharp lines in the right places.
Most clients feel the shift in a weekend.
Some in a single convo.
✅ “I don’t want to look like a fool / mess this up.”
This method doesn’t require fancy writing or “being good at sales.”
You talk like a human- we translate it into dopamine.
You won’t look desperate.
You’ll sound like someone who finally gets what their buyer was begging for.
✅ “I’m too overwhelmed to start.”
❌No prep.
❌No “submit this 47-question brief.”
Just bring your offer and your voice.
I’ll do the rest.
First step? One convo.
Shoes off. Brain on. Clarity in 💥
Here’s what you get when we fire up the Sentiment Editing™ engine:
✔ Sales you don’t have to chase
…because the right words pull the right buyers in.
✔ Offers that feel inevitable, not optional
…so even fence-squatters feel urgency without you pressuring them.
✔ More revenue—without changing your ops
…because this tunes what you say, not how you deliver.
✔ Cleaner decisions—without second-guessing
…because you’ll finally know what really hits your market in the gut.
✔ New income pathways—without new complexity
…by turning underperforming assets into conversion magnets.
✔ Clear, magnetic messaging—without a rebrand
…because your offer isn’t broken. It’s just not being heard properly.
✔ One hell of a confidence upgrade—without hype
…because when your message lands, you stop feeling like you’re guessing.
And if we’re being honest?
80% of this work is just removing the gunk:
The jargon.
The “benefits” that don’t resonate.
The clever lines that never convert.What’s left?
Copy that doesn’t just sound good…
It sounds like it could only belong to you.We’re not adding more.
We’re subtracting what’s not working… until all that’s left is “yes.”
The Cost of Standing Still?
❌ Still writing your own sales pages at 2am?
That’s 10+ hours a week you’ll never get back.
Time you could’ve spent building, resting, or actually living.
❌ Still trusting AI and swipe files to do the heavy lifting?
That’s $3,000–$10,000/month slipping through the cracks while your words misfire.
❌ Still guessing what your audience wants to hear?
That tension you feel? That pit-in-the-stomach before you hit send?
That’s emotional burn rate. Drip. Drip. Drip.
❌ Still pitching like everyone else?
Every day you sound “nice” instead of needed…
Your reputation stays stuck in the “maybe” pile.
🔥 PAYOFF TURN:
You don’t need to “scale harder.”
You need a message that stops feeling optional.Because every day you wait?
Someone with a louder, sloppier message is out-selling you…
simply because they sound more urgent.And when that client you dreamed about signs with them instead?
They won’t say, “We thought you were worse.”
They’ll say, “We didn’t know what you really did.”
Now Imagine…
You’re standing in a dim-lit hallway.
One door creaks open to the life you already know… safe, familiar, usual.
👎Same battles.
👎Same grind.
The other door swings wide to a world built on what you’ve already got…
👍only amplified,
👍optimized,
👍multiplied.
You don’t even know what’s wrong anymore. You’re too close.
Cool. That’s what I’m here for.
We’ll dig through the noise and find the signal.
Because when we get the message right?
The offer doesn’t just convert.
It cascades.
➡️ Reply “Radar” and I’ll drop a few diagnostic questions.
The parade is already moving.
You either wave from the sidewalk…
Or you climb on the f*ckin’ float and own the street.
You built something worth buying.
Let’s make the world feel it.