Discover How To Create Systems That SELL!
By Taking These Crucial Steps!
Lesson 1: A Simple Four-Step Process for Brainstorming and Outlining Your System
I'm buzzing and can't wait to share this knowledge with you. Only because you're about to discover how to literally develop a simple idea and turn it into a system that shows your prospects and customers how to specifically reach their desired outcomes.
For example you might help...
- Newbie bodybuilders to build muscle and symmetry.
- Organic gardeners to identify and eliminate pests.
- Car enthusiasts to restore cars.
- Puppy owners to train and socialize their pups.
- Marketers to optimize their blogs for search engines.
- DIY home remodelers RE-finish kitchen cabinets.
- Couch potatoes (lazy fkers) to run their first 5k race.
Point being...
We're gonna go into this process "assuming" you know what you want to teach: how a specific group of people can get a specific outcome. And that outcome could be to achieve a goal, solve a problem, or better enjoy a hobby (It's YOUR choice).
So, you have an idea - now you need to learn how to create an engaging, actionable, helpful system that helps your readers do what it says on the tin. And that's precisely what you'll learn in this post.
Let's jump right in and start brainstorming the information you want to include in your system...
List of Steps
List Your Steps
For this step, you'll start forming the basis for your outline. And while you'll need to do some extra research to complete it, you can begin by brainstorming what you already know, and the outcome you want for your readers.
Start by listing all the steps you can think of... get them out of your head, and down on a piece of paper or onscreen. I mean...
If you wanted to give a friend a quick low-down on how to achieve the outcome... what would you tell them?.. What steps would you give them?
Brainstorm Additional Steps
In this step you're going to want to start brainstorming (thinking). Did you miss any steps? Is there a multitude of steps in ONE BIG step? Can you combine these steps into one?
In other words...
Take a moment to refine and sharpen your steps. And as you do this, think about your audience. Are they beginners or people at intermediate or expert level? Making this distinction allows you to cater to your audience specifically.
Decide Your Format
The third step is to decide how you will share this information. Will you put it inside a guide in a step-by-step format? Will you create a course with separate lessons for each step?
NOTE: I recommend creating courses (a bit like this one) where you'll provide one step per lesson and include assignments at the end to help people take action (because many won't).
Outline & Organize
The fourth step is to begin outlining and organizing this information. Which requires you to pick the best outline for your teaching information.
Here are the most common options...
- Chronological outline is appropriate for step-by-step information people must complete in a specific order.
- Complexity outline, which is where you share information from the least complex -> To the most complex.
- Category outline, where you break the information into categories and share relevant information within those categories.
NOTE: In most cases, since you're teaching a system, you'll use a step-by-step categorical outline. However, it's worth remembering the other formats. For example...
Suppose you're teaching people how to get more web traffic. You might cover topics like... placing adds, SEO, blogging, guest blogging, joint venture marketing, starting an affiliate program, vlogging, etc. So when teaching people how to place ads, you'd list that info' in a step-by-step (chronological) format. However, the overall organization of the various other topics might best suit a complexity outline.
Meaning...
Find out the method of teaching - you think your audience will best be suited for. And research them, and your competitors to discover what they're doing and follow a similar pattern (as long as it's successful)
You REALLY don't have to re-invent the wheel here.
Thank you for sharing this insightful post on creating systems that sell. It’s evident that you are passionate about helping others develop their own systems and achieve their desired outcomes. Your step-by-step approach provides a clear framework for brainstorming and outlining a system effectively.
I appreciate the emphasis you place on considering the audience’s level of expertise and tailoring the content accordingly. Recognizing the different needs of beginners, intermediate learners, and experts is crucial in delivering a system that resonates with your target audience and provides value at their respective levels.
Cheers again Anoth…
Market “sophistication” is a pre-requisite to knowing how to successfully communicate with your audience . So, I’m glad you appreciate it.
Cordially
Dedo
Hi there, David.
Thank you for sharing your generous business knowledge and expertise. What I have just learned abouts standing out in the business is invaluable. Your website is a treasure trove of resources. Your articles are very motivating and insightful and I appreciate how much work went into your website.
Rachele
Hi Rachele,
I’m glad you’ve found dedoharrison.com so valuable. Because it’s our intention and mission to provide everything you and your business need to make an impact in the world.
I’ll be setting up an email system quite shortly to provide customized, fresh, new solutions tailored just for you, so make sure you keep coming back…
You won’t be sorry!
Have a great day.
Cordially
Dedo