Keep Customers Apart!… Big Buyers From Little Buyers
Okay… now we’ve talked a little about backends, when to use them, and why they’re useful. But now I want to explain to whom you want to backend.
I know many marketers who’ve mastered this art and boosted their profits into the stratosphere. And that’s done, starting with only a single product. So short term… long term, the possibilities are endless.
Many online business owners I talk to have lists of their own. If you don’t have one, get building today because you’ll discover later… A basic list is the least you’ll want to do, in making these strategies more effective.
The problem is, the majority of list owners have only one list. And it pains me to see them firing out ad after ad… not getting the results they expect because they’ve built their lists incorrectly.
So, that’s why I’m showing you this right now because I think it’s a key factor in the success of any business. There are not many who last without it. What I’m talking about is keeping your lists separate. And there are several important reasons I do this…
I’ll show you in a moment, but first, here are the lists – to demonstrate what I mean about splitting them up…
Bronze List
The first list is where all my potential customers come from. These people signed up for full reports, freebies, and giveaways – but never actually gave me anything in return (namely, their cash).
I nurture this list with very small, basic offers and standard marketing material. Trying to move them onto list number two as quickly as I can. This list is the highest in volume, containing approx’ 80% of the prospects I’ve gathered for my business.
Silver List
This is where you’ll be placed when you buy from me. You’ve proved you’re a “Doer,” and you’re willing to invest in yourself. I still haven’t made much profit from you, because the products you purchased were low priced or sold through affiliates and JV building. My aim here is to gain your trust so you’ll invest more in what I can provide.
To do so, the majority of the time, I’ll give you discounts or valuable bonuses – or some special offer my “normal” subscribers don’t get. This is to build a strong relationship and turn you into a long-term happy customer. You’re far smaller in number than the previous group, making up around 10% of my total list.
Gold List
Now, this is the point where you invest lots of “trust” in me by exchanging your hard-earned money for something of greater value (that you’ll receive from me). This is my Gold list, and you can expect to see me bending over backward to find the best deals for you… and YOU alone.
In addition, you get the low-priced products my standard list pays for… offered for FREE. Remember, my aim with low-priced products is to generate leads, not to make a profit, so it makes no difference to me if you get it for nothing.
The only thing it’s doing is cementing our relationship further because I don’t want to spend most of my time on people who don’t want to invest in themselves. That’s why you’re treated so specially, not just because you’ve purchased from me. But it shows you’re serious about fixing any problem I can fix for you. As time goes on and our relationship develops even more. You’ll land yourself on list number four.
Platinum List
If you land here, you’ve either bought every product I’ve released or one of my “high-end” products. You’ll find we speak on the phone regularly, and you’ll get bombarded with everything others have to pay for. I aim to keep you moving in the right direction (for you). You’re the cream of the crop, and when the time comes to move on… we’ll no doubt be able to share our experiences and build even better businesses for one another.
The objective is to keep building better relationships.
Okay… so there you have it. The development outline I plan for my customers. It’s the one-way pipe I send you through, backending all the time, attempting to move them further and further up the list to “Platinum.” The more you give your customers what they want, the more you get back.
Many marketers see backend sales as a quick opportunity to make some extra profit from related products, as I’ve shown you in tip number one. Although as you’ve noticed in these tips, I’ve shown you the long-term benefits of nurturing your prospects. Separating the “Doers” from the tire kickers.
Value your customers by providing them with huge value. Over-deliver to the point you know they’ll use what you’re providing. This is why you should always separate your lists (and you’ll know who you’re talking to), Either a tire kicker or someone who puts their foot to the metal. (a real go-getter)
