"Just One Little Fix, and Your Dream Becomes Reality!"
Entrepreneurial Emma (contin...)
Journal Entry: Day 237 of My Business Journey
Woke up today already feeling that knot in my stomach. 😟
You know...
The one that whispers, "What if today’s another failure?"
(One lil' fix is all it takes)
Running this business was supposed to be my dream—a ticket to freedom and financial independence. Instead, it feels like I’m running in quicksand… the harder I try, the deeper I freckin’ sink.
Website stats mock me every morning.
Hundreds of visitors clickin’ through, but the sales… yeah, right.
They trickle in like water through a pinched straw.
I’ve tried EVERYTHING—or at least it feels that way. New ads, new landing pages, tweaking emails—but the results are always the same…
Like nailing jelly to a wall… it ain’t stickin’!
I’m shouting into the void (one lil' fix is all it takes), hoping someone will hear me, but my voice seems muffled.
I know my product solves the problem; I’ve seen it work for a handful of raving customers.
But most people just bounce away without giving it a chance.
I feel invisible. Like I’m standing on a busy street corner, holding up a sign with my life’s work, and no one gives a flyin' fk!.
It’s crushin’ me.
I miss the confidence I used to have before starting this business.
Back when I thought hard work was all it took.
Now, I question everything—my abilities, my decisions, my instincts.
The self-doubt is paralyzing.
And the financial strain?
Let’s just say I feel like a lemon… squeezed ‘till there’s no more juice left.
My Head Feels Like it's Gonna Explode!
I’ve stopped going out with friends because I can’t justify the expense.
Every dollar I spend feels like it’s being stolen from my future success.
Even my health's taking a hit.
Late nights...
... tweaking copy and redesigning campaigns have turned me into a caffeine-fueled zombie.
I’ve stopped working out, and I can’t remember the last time I cooked a real meal (My body’s paying the price).
Every day feels like a test designed to fk me up!
(One lil' fix is all it takes)
I sit down at my desk, determined to figure out what’s wrong - watching hours of tutorials on writing better sales copy, read blog posts about “high-converting headlines,” and dive into forums where everyone seems to have it all figured out.
But the more I learn, the more confused I feel.
I’ve started second-guessing every word I write.
doubt-Doubt-DOUBT...
try-Try-TRY...
I tweak one thing, then another, but nothing ever feels right.
It’s draining the life right outta me.
SHAME...
I don’t talk about my business much anymore, even with the people closest to me. Every time someone asks how it’s going; I feel this pang of shame.
I know they mean well, but I hate admitting it’s NOT goin' as planned.
My partner tries to be supportive, but I can see the worry in their eyes.
We’ve had a few tense conversations about the money I’m pouring into ads and tools without seeing much in return.
And you know what?
I can’t blame them—I worry about it too.
Even with friends, I feel like I’m wearing a mask.
Everyone else seems to be moving forward in their careers, and here I am, stuck in the same place, spinning my wheels.
I WISH...
More than anything... to feel proud of my business again. I want to wake up and look at my sales dashboard with excitement instead of dread.
I want to know that my work is making a difference for people and that they see the TRUE value in what I’m offering.
I dream about what it would feel like to finally “crack the code”—to understand exactly what my audience wants to hear and how to say it. To see my conversion rates climb and feel like all this effort was worth it.
How To Resonate & Create Harmony
I know my messaging is the problem. I can feel it in my gut. My product's good—I’ve had enough positive feedback to know that.
But something about the way I’m communicating just ain't hittin' the right HOT buttons.
It’s like I’m speaking a different language to my audience, and they’re walkin' off (scratchin' their heads) before I can explain myself.
What’s frustrating is I know good messaging works—I’ve seen it in action.
When I read other people’s sales pages,
I get hooked.
feelin' the pull,
the curiosity,
the need to know more...
Why can’t I create that same feeling for my customers?
I need help.
That’s what I realized today. I’ve been trying to figure this out on my own for months, but it’s clear I’m too close to the problem to see the solution
(can't see the forest for the trees)
Maybe it’s time to invest in a course or hire someone who can teach me how to fix my messaging.
Because the truth is...
I don’t wanna quit.
I still believe in my product, and I still believe in myself—even if it feels like that belief is hanging by a single thread.
Hey!
I don’t know what tomorrow will bring, but for today, I’m choosing to hold onto hope.
'Cause I know all it takes is one lil' fix!
What an inspiring read!
I love how you’ve emphasized the power of taking that one little fix to move closer to our dreams.
It’s a refreshing reminder that significant changes often start with small, intentional steps.
Your personal story and how you break down the process make it seem achievable for anyone.
Thank you for sharing this motivating perspective—it’s definitely given me a boost to take action on my goals!
Hey Mercy!
Thanks for stoppin’ by and leaving such a great response.
We always appreciate “NEW” perspectives on our site…
’cause it shows if we’ve made an impact (or not).
That being said…
I’m glad you’re motivated to take action after dipping into our post.
Always in your corner
Dedo (Chief MEME Officer)
I really like the way you present your points in the article.
I have a few questions.
What do you think are the most common messaging mistakes entrepreneurs make that prevent their audience from connecting with their product or service?
Have you ever experienced “being too close to the problem” to see the solution?
How did you step back and gain clarity?
How do you approach balancing the financial strain of running a business with the emotional toll it can take?
What strategies have worked for you?
Hey Raymond!
Thanks for stopping by, my friend, and WOW! What great questions.
First off the bat (and you’ll love this one ’cause it’s gonna break some assumptions you may have)
1. People (believe it or not) DON’T buy products or services.
People buy “solutions.”
But, it goes deeper.
You ready?
They MOSTLY buy AWAY from present PAIN and towards the relief, your product or service can provide.
And there’s more…
if you had a hundred customers, they’d mostly be buying into different solutions with the same product or service.
It goes deep (and I could write a book on it), but seeing as this is a short reply, I’ll keep it brief 😁👍
2. My training as a copywriter taught me NOT to see things from MY perspective (so I’m lucky in that respect)
3. Looking at things from my customers’ eyes.
4. I work with a different model from the “NORM,” so I don’t have the pressure most people experience.
5. My strategy is more from an investor stance.
There you go, and I hope my answers helped you somehow.
Thanks for such thoughtful questions Raymond.
Always in your corner
Dedo (Chief MEME Officer)
This journal entry really resonates. It’s raw, honest, and something many entrepreneurs can relate to.
I completely understand how you’re feeling; the ups and downs of entrepreneurship can be really tough. Don’t give up, you’re not alone inthis.
Maybe consider finding a mentor or joining an entrepreneur community for support and new perspectives. And remember to take care ofyourself—health is the foundation of everything. Keep hope alive, everyeffort counts. Keep going!
Hi Shaun,
And thanks for stoppin by!
I’ll pass your thoughts along to Emma the Entrepreneur… she’s sure to find a great deal of
inspiration from your heart-felt message.
Because…
As you’re aware it can be a lonely space – the “Entrepreneurial Realm.”
But…
when you know countless others are also pounding those streets to serve their fellow
man/woman.
It’s just knowing that your brothers and sisters are out there
beatin’ a similar path.
This is what “sometimes” helps to reignite that fire within, huh?
I hope you find what you’re lookin’ for Shaun, all the best
Dedo (Chief MEME Officer)
Wow, reading this felt like looking in a mirror during my toughest days in business. That “knot in the stomach” and constant second-guessing hit home. First off, I just want to say you’re not alone. So many of us go through this exact cycle of self-doubt, burnout, and frustration. But the fact that you’re reflecting, analyzing, and still clinging to belief in your product. That’s powerful.
I truly think the messaging piece you mentioned might be the breakthrough you need. Sometimes it’s not about working harder, but refining how you connect emotionally with your audience. Have you tried gathering direct feedback from your website visitors like exit surveys or polls? Their insights might surprise you and help uncover the disconnect.
Also, your vulnerability here is a strength. It makes me root for you even more!
Hey Kavitha!
We’re soooo grateful for your comment, and I’ll make sure Emma the Entrepreneur gets your message.
(But I know it’ll touch her heart that you resonate with her struggles.)
Glad you’ve found your mojo and breaking new ground my friend.
Always in your corner
Dedo (Chief MEME Officer)