This is where you distribute a coupon code that customers can use to get your stuff at a reduced rate. This could be in the form of a percent-off or a dollar-off coupon. Either way, make sure to put an expiration date on the coupon - such as three days - as this will help generate sales by providing some urgency. 

You'll also want to dish out these codes for your affiliates to distribute. 

Here's where you'll have an extremely limited offer, such as one that lasts for 12 hours or perhaps 24 hours. Generally, your audience won't get notified ahead of time that the sale is coming - rather, the first exposure they'll get is the moment the sales goes live.

As such, be sure to promote this sale widely!

Send it to your mailing list, post it on social media, and blog about it. You can even take paid ads out to promote it, especially retargeting ads (where your ads are shown to groups of people who've interacted with your site in the recent past or even visited the specific sales page recently).

This is known as BOGO Free in marketing parlance. And if your offer fits, you can frame it as "buy one, get one free for a friend." A good example of this is if you're selling conference seats. Another time to use it is when you're selling monthly memberships where you can offer a "buy one month, get one free." 

Finally, this is a good fit for consumable offers where customers "use up" the item and need to purchase more.

Instead of offering a buy one, get one free, here you offer the second item at a discount. For example...

"buy one at the regular price, and get the second one for 50% off."

For example... if you sell courses, you can let customers purchase any course in your store and get the second one of equal or lesser value at half off!

The idea behind this type of sale is to give customers a credit they can use for future purchase.

For example...

If someone purchases a $20 product from you today, they'll get a gift card for $20 they can use on their next purchase.

If you've got a new product coming down the pike, you can offer a launch special to generate buzz and sales. For example...

You might create an exclusive bonus package only available during launch week, and then put the entire package at a discount to boot.

This type of launch sale works great when you get your affiliates to help you launch, especially if you offer them contests alongside your customer offer.

As the name suggest, this sale is aimed at new customers. This is one type of sale you may present on a permanent or semi-permanent basis. The idea is to give new customers a really nice discount on their first purchase - you're essentially giving them a low-risk way to try out your product or services.

For example... "New customers can save 50%... click here to secure your discount."

This is the one you extend to only your very best customers, such as long-time customers or newer customers who've purchased multiple offers from you. 

You can offer a link to an individual product with a special discount, or you can offer a general coupon code where customers can receive discounts on any offer in your sales funnel.

These are sales you create around holidays, your business anniversary, or even relevant seasons or other time periods.

For example...

If you're selling "give up smoking" information, you might run a big Black Friday sale which your customers expect. You might also create a special event of the month later in the form of a New Year's Resolution sale since that's the time of the year when many folk decide to stop smokin'. (This particular example works for anything where people make resolutions, such as fitness or weight-loss.) 

Another example...

If you're selling travel information, you might kick off a big sale in the spring, right when people are starting to think about their future summer travel plans.

This is a sale that naturally creates a sense of urgency because the sooner someone purchases the offer, the better deal they'll get. And you can do this in one of two ways...

1. Use a script to increase the price every time someone orders. For example, the price might go up a dime, or quarter, 50 cents, a dollar, or more after every sale. The amount depends on the product's retail value, with low-ticket items going up as little as ten cents at a time, whereas high-ticket stuff may go up by $1 or more after every sale until they reach a set amount.
   
   
2. Increase the price on a daily basis for five to seven days. For example, you might have an offer that starts at $100 and goes up $50 until the price reaches $400.

This is another type of sale where you want to get tons of buzz and wide coverage. You'll want to build anticipation well in advance. And you can generally expect the first day to be the biggest sale day since your offer is at the lowest price.