August 28

Swipe File

D-R Copywriting

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"Stuck In A Headline Hurricane? Let The Sales Copy Swipe File Save The Day!

What this tool will do for you, is inspire the crap out of your noodle, to create some kick-ass headlines. It'll give you the structure, so all you have to do is add your own spice to the mix. For example...

"How To Win Friends and Influence People" is a well known book title, that has sold millions. You can extract this structure, such as...

"How to [Get a Benefit] and [Get another Benefit]."

And use it to create your own unique headline. Bit like this...

"How to Lose 20 Pounds Fast and Feel 10 Years Younger" or "How to Create Beautiful Candles and Sell Them for Profit."

As time moves on, you'll want to collect headlines you spot, that have been super successful, and keep them for your own swipe file. But to start you off let's look at some headlines across a variety of niches...

  • "Now you to can protect your family with our home security checklist!" 
  • "discover how to land your $100k per year dream job - even if you're a high school dropout!"
  • "use this simple three-step system for housetraining your yorkie in just 72 hours."
  • Discover the secrets to effortless weigh loss without sacrificing flavor!"
  • "revolutionize your morning routine with the ultimate coffee experience!"
  • "unlock your full potential with a proven system for personal development!"
  • "turn your hobby into a lucrative business in just 30 days!"
  • "indulge in luxury and pamper yourself with our in-home spa kit!"
  • "maximize your home's energy efficiency and slash your utility bills!"
  • "elevate you gaming experience with these little-known tips and tricks!"
  • "Transform your garden into a vibrant oasis with our expert landscaping advice - it's easy when you know how!"
  • "boost your brainpower and unleash your mental potential with these daily brain exercises!"
  • "Achieve perfect harmony and serenity with our mindful meditation audio!"
  • "unleash your inner picasso and create stunning artwork with our painting videos!"
  • "say goodbye to back pain and discover the joy of a healthy, pain-free life!"
  • "master the art of public speaking and captivate any audience with confidence!"
  • "capture priceless moments and cherish memories with our professional photography services!"
  • "find your perfect match and experience true love with our proven dating system!"
  • "Create Delicious and Healthy meals with these quick and easy recipes!"
  • "dominate the stock market and multiply your investments with our proven strategies!"
  • "Achieve peak performance and crush your fitness goals with our personalized training program!"
  • "unleash your inner fashionista with our trendsetting advice!"
  • "experience the healing powers of Ancient therapies with our holistic wellness guide!"
  • "say goodbye to stress and rejuvenate your mind and body with our relaxation protocal!"
  • "Discover the hidden gems of the world inside this thrilling travel guide!"
  • "Unleash your creativity and design unique Jewellery with our Jewellery-making workshops!"
  • "achieve financial independence and retire early with our wealth building blueprint!"
  • "transform your boring bathroom into a luxurious spa-like retreat with our do-it-yourself renovation guide!"
  • "conquer the waves and master the art of surfing with our expert surfing videos plus personalized coaching!"
  • "boost your productivity and get more done with our cutting-edge time management tips, tricks, and secrets!"
  • "capture stunning aerial footage and elevate your film-making with our drone-photography course!"
  • "get ready to dance the pounds away with our high-energy latin remote dance class - join live or use the replay any time in the privacy of your home!"
  • "enhance your natural beauty with our organic skincare secrets for flawless skin!"
  • "say goodbye to clutter and create a zen-like space with our professional organizing membership!"
  • "discover the secrets to a happy and fulfilling relationship with our relationship coaching program!"
  • "revamp your wardrobe with our DIY fashion patterns and advice for eco-conscious individuals!"
  • "Transform your weeknight cooking into culinary masterpieces with these quick, easy, and impressive dishes!"
  • "ignite your creativity and explore the world of art with our inspiring art workshops!"
  • "conquer the mountains and experience the majesty of nature with our self-guided hiking expeditions on audio or video!"
  • "Achieve optimal health and vitality with our nutrient-rich superfood guide and recipes!"
  • "discover the secrets to financial freedom with our wealth management consultation!"
  • "embark on a journey of self-discovery with our life coaching program for personal growth!"
  • "experience the ultimate gastronomic adventure with our gourmet food and wine membership site!"
  • "transform your home into a smart living space with our cutting-edge home automation solutions!"
  • "master the art of vacation photography and capture stunning images with our photography workshops!"
  • "revitalize you mind and body with our holistic detox and cleanse program!"
  • "Achieve perfect harmony and balance with our yoga and meditation videos!"
  • "Discover the power of positive thinking and unlock your full potential with our mindset mastery program!"
  • "embark on a journey of self-expression and empowerment with our Creative writing workshops!"
  • "discover the secrets to successful entrepreneurship with our business coaching program!"
  • "elevate your golf game and perfect your swing with our pro golf lessons!"
  • "Achieve whiter and brighter teeth with our advanced teeth whitening recipe - It REALLY works!"
  • "transform your body and sculpt your physique with our at-home intensive fitness bootcamp videos!"
  • "discover the art of mixology and craft delicious cocktails with our mixology course!"
  • "Capture the essence of your special day with our professional wedding planning guide!"
  • "sculpt your abs with theses simple exercises in just 10 minutes per day!"
  • "here's how to double your sales letter conversion rates in two simple steps..."
  • "get 50% off when you use coupon code sAVEBIG right now!"
  • "are you making these costly home-buying mistakes?"
  • "Here's what a car dealer won't tell you about purchasing a used car..."
  • "Your nights of lying awake staring at the ceiling end now once you start our restful sleep program!"
  • "yes, you can enjoy a luxurious trip to france on a shoestring budget!"
  • "here are three things doctors do when they experience chronic heartburn."
  • "level the playing field and enjoy and unfair advantage with these traffic-generation secrets!"
  • "Don't even think of purchasing a digital camera until you read this eye-opening letter..."
  • "Retire early by following this weird advice - if it works for warren buffet, it will work for you too!"

NOTE: Print off this starter swipe file, and add more as time passes. See you in the next instalment...

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  • This article is a goldmine for anyone struggling with creating attention-grabbing headlines! 

    The concept of a “Sales Copy Swipe File” is pure genius – having a collection of successful headline structures to draw inspiration from can undoubtedly boost creativity and save tons of time.

    I love the practical examples provided, showing how famous book titles can be used to create unique headlines tailored to different niches. 

    It’s clear that this tool can be a game-changer for anyone in the world of marketing and content creation. 

    Thank you for sharing this valuable resource and making the daunting task of crafting compelling headlines much more approachable!

    Les

    Reply

    • Hey Les!

      Glad you’ve hit the jackpot!

      Like you say, it’s like a secret treasure trove for all headline hunters out there. The “Sales Copy Swipe File” concept is a major shortcut for those with limited time.

      And Les…

      Have you thought of using the template structure to feed into A.I. It would cut time even more. 

      Give it a try, and tell me how it goes!

      Have a great day, we’re in your corner.

      Dedo (Chief MEME Officer)

      Reply

  • Hello, I enjoy this swipe file as I believe that headlines make the most of copy. 

    Indeed, the headline is the thing that catches your attention and will determine if people will read the rest of your copy or not. 

    I used not to like the much obvious “How to” titles but now, I think I changes my mind. I also liked the title with “Unlock” because this is very mysterious…

    Reply

    • Hey Angel

      You’re an absolute rockstar for diving into the “Sales Copy Swipe File” and extracting some value!

      Major props to you for dropping a comment, especially when English isn’t your first language (Color me impressed and seriously grateful).

      And, now… 

      Can we talk about that “How To” structure?

      Yeah, it’s like the energizer bunny of copywriting – it just keeps going and going with results.

      ‘Cause, hey…

      It’s way too easy to stumble over our “own” words and miss the sweet spot that REALLY resonates with our audience. So, the fact that you’re totally vibing with this little nuance? Cue to your excellence.

      Keep riding that wave of insight, Angel. You’re making some serious headways in the copy game.

      Stay awesome – we’re always in your corner

      Dedo (Chief MEME Officer)

      Reply
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