Discover The 5 Types of Unique, Valuable, Quality Checklists, Your Customers Will LOVE!

In the last session, you discovered the general process for selling a checklist package that helps solve people’s problems, reach their goals, and enjoy their interests.

This raises the question…

What types of checklists should you include in your package?

Well, lucky for you, you’re about to discover FIVE different types of checklists your customers will not only appreciate, but eagerly put into ACTION! So, remember… when creating a package, make sure to include these five types whenever possible…

1. Procedural.
2. Connective.]
3. Discovery.
4. Interrogatory.
5. Diagnostic.

Let’s examine these more closely…

1. Procedural

This type of list is the most popular and most used… it’s a step-by-step tutorial arranged in chronological order. And it allows users to systematically work through a process from beginning to end. You’ll find most checklists fall into this category. For example…

• A WordPress installation list would present all of the steps needed to set up a blog… like, “Download the files from WordPress.org, “Choose a strong database password,” etc. Each step would include explanations, tips, and examples to add more value than a run-of-the-mill checklist.
• The “How To Build An Extention” checklist would list all the steps required, from getting planning to finding an architect or builder. Then the running process of the actual build.
• The “How To Get Into Medical School” would list all the steps needed, from taking the MCAT test to filling out the CV to selecting the right schools to apply to.

2. Connective

As the name suggests, this type of checklist is a list of connected ways, options, shortcuts, or similar items. Think of it as more of a brainstorming/catalyst-style checklist.

NOTE: These items don’t necessarily involve ” steps ” (although they certainly could).

Let’s take a look at some examples…

Example #1: Suppose you’re creating a checklist on the topic of buying and selling antiques. It might be broken up into multiple sections, such as…

• Places to find antiques to buy.
• What to look for when buying antiques.
• Places to sell them.
• Tips and ideas for writing effective ads to sell antiques.

Example #2: You’ve created a set of checklists for freelancers to help them land jobs. You could create a connective checklist that includes…

• Places to advertise freelancing services.
• Tips and ideas for bidding on projects on freelancing sites.
• Tips and ideas for cementing your relationship with new clients.

Next…

3. Discovery

This one works through a series of questions, tasks, and/or prompts so the user arrives at a useful conclusion. Think of it like a mix of quizzes and worksheets.

Here are some examples…

• The Product Pricing Checklist might walk you through a series of things to do to arrive at the perfect price for your product.
• The Areas Of Giftness Checklist might walk you through some questions to discover what gifts and abilities you offer.
• The Perfect Weekend Getaway Checklist could take you through some prompts to determine where to go with your spouse for a specific occasion.

Next…

4. Interrogatory

This checklist assumes the person has already taken specific actions and then asks questions about them (making sure they’re performed correctly, effectively, etc.). They might look like this…

• Did you …………………?
• Have you……………….?
• Is the……………………..?

For example…

Let’s suppose your users have set up a WordPress blog. When they’ve completed the setup, they can use your interrogatory checklist to ensure they’ve crossed all the T’s and dotted all the I’s. Your questions might look like this…

• Is your database password at least eight characters with a mix of numbers and letters?
• Have you chosen an attention-getting, benefit-driven headline for your blog?
• Have you installed the following essential plugins?

Here’s the difference between an interrogatory and a procedural checklist…

The procedural example checked that the user had chosen a title for their blog. On the other hand, an interrogatory list asks users to make sure they’ve chosen a GOOD headline! So, this is a good style of checklist to offer when you want to ensure users have completed a process thoroughly and in the most effective way possible.

5. Diagnostic

As the name suggests, the idea behind this checklist is to diagnose and fix problems, errors, and mistakes when things aren’t working properly. The point being, to help users get a better outcome. For example…

• 37 Steps To Improve Your Sales Letter Conversion Rate.
• The Sluggish Computer Diagnostic & Repair Checklist.
• 27 Mistakes Job Interviewees Make (and How to Avoid Them So You Land Your Dream Job)