How To Nurture Your List For A Mutually Beneficial Relationship

A new subscriber has just signed up for your list… WHOOPEE!! High fives all around. Not only do you get to provide this person (and all your other subscribers) with much-needed help… but doing this also benefits your business. So, how do you proceed?…

The Key Here Is To Nurture Your List

And this nurturing starts from the moment they join your list and should continue for as long as they’re subscribers. If you do this correctly, you’ll receive more engagement, happier subscribers, and higher conversions.

So, to that end, check out these steps, tips, and ideas for doing just that…

Step 1: Send a Welcome Email

Some people joined your list to receive the FREEbie (Lead magnet). This means they’re definitely going to open this first email. This is why you want to give all your new subscribers a good reason to keep opening and reading them.

In other words, don’t just say… “Here’s a link to your lead magnet,” and be done with it.

Instead, welcome them to your list. Introduce yourself and your business by letting readers know what problem you solve and what makes you different from your competitors. Then prove it by providing tons of value… e.g., sharing solid tips and other nuggets to help solve their problems.

NOTE: If you need more info on this topic, be sure to check lesson “Nineteen” from Dedo’s Email Coaching Course, titled “How To Write A Welcome Email That Makes A Great First Impression.”

Step 2: Focus On Helping Your Audience

Your goal for your mailing list should be to help your audience. So, every piece of content you create and every product you promote should 100% be geared towards solving their problems. If you focus on this goal and give more than you get by consistently providing high-quality information and promotions… You’ll also benefit.

Here are some additional ways to provide help…

Provide Top-Notch Solutions Right From the First Email

Some people think “nurturing a list” means you can’t send them any paid offers until you’ve spent a couple of weeks sending them useful FREE information…

NOT true!

You aim to help your audience as much as possible, including promoting the best solutions to satisfy their needs. If you withhold solutions because they cost money, you’re doing a disservice to your subscribers. Nobody wants to join and then wait around for several weeks for the best help to arrive.

You wouldn’t expect that anywhere else, right?

For example… You don’t sit around drinking water and eating free mints at a restaurant while they “build a relationship” with you… and only then – two hours later, they present you paid food options (bring you the menu). That would not only be ridiculous but would definitely piss you off!

So likewise, it’s not a good strategy to withhold solutions for your audience.

Next tip…

Provide Tons of Value

As mentioned above, you should start promoting paid products immediately. However, you’ll also want to provide much value through tips, tools, steps, etc. For example…

• If you offered a FREE tips report as a lead magnet… offer additional tips inside your emails.
• Provide tools to make it easier and faster for your audience to take action.
• Offer valuable FREEmiums from time to time, further helping your readers.
• Provide exclusive discounts and bonuses for paid offers.
• Give some of your best information away for FREE.

And anything else you can think of…

You’ll also want to give your readers information they can’t find anywhere else… do this regularly, and they’ll be banging down your door for more.

Step 3: Send Regular Emails

You can’t build a good relationship with a “new” friend by talking with them once in a blue moon (think meeting someone on holiday). And similarly, it’s daft to think you can nurture a relationship with your subscribers by sending sporadic emails. You must consistently send high-quality emails approximately once per week (at least).

The exception is when they first join… in this case, you want to send out an initial autoresponder sequence that lasts at least two weeks but includes emails more frequently than one per week. For example…

• Day 0, send the welcome email when your subscriber signs up.
• Day 1, send email.
• Day 2, send an email.
• Day 3, again.
• Day 4, another email.
• Day 5, yep… again
• Day 6 … another email, right up to Day 15… then you can reduce to a one-per-week schedule.

The idea is to get your emails and name in front of your audience as often as possible, building name recognition. This is when your audience is warmest, so use this period to bring them to the boil (full of excitement).

Conclusion

The bottom line… nurturing your list means focusing on helping them as much as possible. This includes providing boatloads of value for FREE, while also recommending the very best “PAID” solutions. If you do this, watch what happens… especially in the long run with much more engagement, sales, and revenue.

See you in the next lesson, where I’ll show you how to get your subscribers to “Know, Like, & Trust you.”