The 6 Basic Types Of Offers To Include In Your Sales Funnel
As you plan your sales funnel, you'll want to have various products at different price points. So, make sure your product format is a good fit for the type of content you're sharing. For example...
If you're creating a free overview product - like a lead magnet - then you might share a report, a checklist, or even a cheat sheet.
On the other hand, if you're sharing in-depth info' - maybe for your core offer - then you might format your product as a course, membership site, coaching class or similar.
So, what sorts of offers and products should you consider when designing your sales funnel?
Take a peek...
Part One: Types Of Offers / Pricing Strategies
Now that we've looked at some of the most popular pricing strategies for info-products, let's talk about the different types of product formats you can create.
The first major category includes physical versus digital products. Let's take a stab at the pros and cons of each...
Which Way To Go?
Pros
Cons
While those are the two main categories, you can also consider a hybrid model. This is where you get the best of both worlds by creating a product that's part physical and part digital. The physical component raises the perceived value and lowers refunds, while the digital component provides instant gratification.
Here's a list of products you can create (either physical or digital)...
In some cases, you may create a product that includes several of the formats mentioned above. For example, if you've created a course, then you're going to have a set of lessons teaching your customers a step-by-step process. You might offer this course in three formats to appeal to a widee audience (text, audio, and video).
Plus, to add value to your content, you might include tools such as worksheets, templates, swipes and the like.
Point being...
You don't need to limit your product to just one format... as adding multiple formats to a single product is a great way to add value to the overall package!
One final note before you go jumping all over you next block-buster...
Make sure you take the time to position your product that's not going to get a (seen it all before) reaction. For example...
If you call your ebook an "ebook," it's going to carry a low-perceived value.
Why?
Because everyone and their brother seems to have an ebook floating around in cyberspace, and many of them are very low-quality.
So, what you want to do is...
use a different "label with a higher perceived value. And ebook thus becomes one of the following...
A guide, a manual, a system, a blue-print, a formual, or something similar.
Conclusion
As mentioned, you'll want to stock your sales funnel with a variety of products at a variety of price points. While the general path of the sales funnel is that people will request a free product, then purchase a low-cost product, then a high-ticket offer. This isn't always the case. For example...
Some people will never spend over $50 for a product, while another segment of your market might ONLY purchase your premium offers.
This is why you'll want to create a variety of offers and then test and track the products and pricing to see which combo' gives you the highest conversion rates and revenue potential.
Hey, sales funnels are where it’s at today. They are all the buzz for good reason. Sales funnels usually have the main product and then a bunch of massive value bonuses.
The key is to make the offer so valuable that it seems like it worth ten times the price. And really, the value should be that much to be successful long term.
Hey Jake!
How’s the world treating yah?
Looks like you’re on the express train to chasing your dreams as a badass online entrepreneur, and that’s awesome!
And, get this…
You’ve hit the nail on the head with your take on value. I mean, how do we make our offer so ‘kin irresistible – prospects are practically pounding down the door to get in on it?
Well, guess what?
Lucky you…
‘Cause I’m about to drop some serious knowledge bombs on that very topic in an upcoming post.
So, get ready to have your mind absolutely blown!
But hey, don’t lose sight of the fact that you’re doing fantastic work, Jake! Keep that momentum rolling, and remember, we’ve got your back all the way!
Stay awesome,
Dedo (Chief MEME Officer)
Thanks for this. This is very clear and useful. I am just getting into all this and figuring it out, so it’s great to see some pros and cons and be able to make some fully informed decisions about how to deal with my sales funnels going forward.
Incidentally the list of products you can create, such as cheat sheets and coaching is a really great idea.
It may be obvious to some, but some of us out here are still sponges just getting wet!
Hey Michelle! 🌟
Thanks a million for dropping in, especially with your plate full of teaching and managing a bustling household (and we couldn’t agree more; family is everything)!
But let’s dive into the nitty-gritty of business, shall we?
Sales funnels? They’re like the GPS of human desire. Here’s the roadmap…
People get that itch for something specific. They kick off the search party. They scope out others’ tales of triumph (or woe) – hello, reviews! They’re on the hunt for THE BEST solution tailored just for them. They give it a whirl (sampling, anyone?). Finally, they’re all in, no turning back!
See – the funnel?
It’s not some mysterious contraption – it’s a trusty tool that guides your prospects right to what they already crave.
Keep rocking, Michelle!
Your insights are golden, and we’re here cheering you on every step of the way!
Dedo (Chief MEME Officer)
This article is a comprehensive guide to understanding the diverse range of offers that can be strategically placed within a sales funnel. The categorization of offers, from free to high-priced and recurring income, provides a clear framework for businesses to diversify their approach and cater to a broad spectrum of customers.
The discussion on the advantages and disadvantages of physical and digital products is insightful, prompting businesses to evaluate their product offerings critically.
The emphasis on testing and tracking to determine the most lucrative combination of products and pricing is invaluable. It’s a must-read for anyone looking to optimize their sales funnel and maximize revenue.
Hey there, Dreamgirl!
It’s clear as day that you’ve got a rock-solid grip on the art of online marketing through sales funnels.
And guess what?
You’re absolutely right!
The testing and tracking part of the game is like the secret sauce for decoding your prospects’ moves as they journey through your funnels.
But hey, enough of the small talk – you’ve totally aced it!
Keep that fire burning, Dreamgirl, because you’re cruising down the highway to success, and there’s no stopping you now!
We’re your biggest fans, always right there in your corner,
Dedo (Chief MEME Officer)
Hey Dedo,
Excellent breakdown of the different types of offers for a sales funnel!
I’ve always believed that a well-structured sales funnel is the backbone of any successful online business, and your article just reinforced that belief.
The way you’ve categorized offers, from freebies to high-ticket items, provides a clear roadmap for anyone looking to optimize their sales strategy.
I’m impressed with your point about the perceived value of products. It’s so true that how we label and present our products can make a difference in how customers receive them.
I mean…
Calling an ebook a “blueprint” or “system” definitely elevates its stature in the eyes of the audience.
Your mention of the hybrid model combining physical and digital components is a golden chunk. It’s a strategy I’ve seen some of the top marketers employ, and it’s great to see it mentioned here.
One question:
In your experience, which type of offer will convert best for cold traffic? I’ve always been curious about the initial touchpoint that works best for audiences unfamiliar with a brand.
Thanks for sharing your expertise. I’ll bookmark this for future reference and share it with my network.
Warm regards,
Max
Hey there, Makshud!
We’re flipping out in the office right now because your response to our article is nothing short of EPIC!
We’re talking cartwheels, my friend!
Having a superstar like you take the time to sit down, gather your insights, and share them with us is downright fantastic!
But now, let’s dive into the good stuff – your question about COLD traffic.
This one’s a real gem, especially for rockstars like yourself!
The secret sauce for offers that strike a chord with cold traffic?
It’s all about the journey you lead your prospects through.
What I’m getting at is this…
your offer should align with one or more of these core human desires:
Survival, enjoying life, and extending it.Savoring delicious food and beverages.Freedom from fear, pain, and danger.Finding a special someone for companionship.Enjoying comfortable living conditions.Rising to the top, winning, and keeping up with the Joneses.Caring for and protecting your loved ones.Seeking social approval.
Believe you me…
Stick to this, and you’re on the highway to success!
Hope this wisdom lights your path, Makshud.
And keep on rocking because we’ve got your back every step of the way!
With uncontainable enthusiasm,
Dedo (Chief MEME Officer)