Now you're ready to begin writing. You've got a well-detailed outline that includes steps, tips, mistakes, FAQs, examples, tools, etc. Now work from your outline to create your system.
Follow these tips and best practices...
Keep Your Audience Top Of Mind
In the last lesson, you learned all about profiling your audience. Now you want to take what you've discovered and seed the content appropriately. For example...
If you know you're writing to busy parents, you can create examples and other content that will resonate with them. "E.G., it's tough getting to the gym when your evenings are crammed with bathing the kids, getting them to do their homework, and being a first class "Chauffeur" for them.
Don't over-complicate it... keep it simple.
Provide the information your audience needs in a simple, straightforward way. And be sure to provide plenty of tips, examples and other explanations when sharing advanced or complex stuff.
Make Your Content Actionable
Don't just explain thing to your reader - give them actual steps and tips they can take action on. And be sure to include "quick wins"... these are steps that are easy to apply... providing quick solutions. What this does is show people they're making gradual progress over time... eliminating the feeling of "stagnation."
Craft Engaging Content
Yes, agreed your system is useful, but if it doesn't keep your readers glued to the page... it's a waste of effort. So, follow these tips...
- Use a conversational tone. Because, if you use dry, serious "textbook" style tone, your readers will either fall asleep or click away before they do (imagine you're talking to a friend)
- Create accessible content. Avoid sounding like you've swallowed a dictionary. So don't use BIG words, keep it simple and easy to read.
- Share something unique. Everything you do from now on should be as unique as possible. Because it's a sure-fire way to keep people reading your stuff... or watching, listening to it.
Humans love "NEW"... it's something that's buried deep inside of us. A survival mechanism from the past. So, make the effort.