This project was a competition compiled by Nick Usborne, (an "A list" copywriter)
The scope of works is a faint memory, as I entered the comp' not knowing I would pursue the skill of copywriting as a profession.
$200 was presented to three winners (of which I was one) from over 500 applicants.
Subject Line: The Lazy Way to a Fantastic Body
The subject line is an intro' to getting the email opened. And as most people are inherently lazy and want a fantastic body. It did its work.
Also, when leading into the body copy, there's no better way than to "imagine" all the things we dream of doing. Six months is a realistic time frame to accomplish fantastic results from an easy floating experience. (compared to the rigorous regimes some coaches put you through).
Anyway, here's the link to my winning entry.
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