How To Create An Onboarding Sequence… Building Brand Loyalty!

Think about it…

A brand new subscriber joined your list… someone’s purchased a product from you, elevating them to your customer segment.

Now, what do you do?

You send them an onboarding sequence, a series of emails that introduce the new subscriber or customer to your list, business, and YOU.

It helps greatly to let your customers/subscribers know what you can do for them over and beyond what your competitors will do. And if it’s a customer, the sequence reduces buyers’ remorse (and refunds), helping them get more out of the product they’ve purchased.

So, let’s talk about how to create this type of sequence…

Step 1: Identify the Main Benefits of Your Business

Okay, before you begin writing your sequence… think about what to include. First, you’ll want to consider the main benefits of your business. What value do you provide? And how do you solve your customers’ problems better than others? (In other words… what’s your USP?)

It’s crucial you let subscribers know what you can do for them. They might have joined based on your “Lead Magnet,” so perhaps they know one of the solutions you offer. Keep in mind, though… they may not have done any research on your business or what you have to offer, so make sure you show them exactly what you do and the benefits in store.

Step 2: Identify the Main Benefits of the Lead Magnet or Product

Your subscribers got on your list because they either grabbed a FREEBIE from you or purchased a product. Now you’ll want to identify the product’s main benefits because you want to encourage them to use it. And you can do this by pointing out mouth-watering benefits they’ll find irresistible.

Step 3: Create Your Sequence

Now it’s time to roll up your sleeves and get creative with your sequence. Keep these tips and best practices in mind…

Create a Two-to-Three Week Sequence

Your onboarding sequence is designed to help subs get to know, like, and trust you. And that ain’t gonna be done in a day or two. This is why you must create a sequence that stretches for at least two to three weeks. Start by sending daily emails for three days, then every other day (3 emails), and then every few days for the remainder of the sequence. The idea is to build familiarity with your audience and then increase the duration of the emails as time goes by.

Start With a Welcome Email

This is the most important part of the onboarding sequence as it sets the tone and builds anticipation for the upcoming emails. And to that end, they should…

• Introduce you and your business.
• Allow access to the product they’ve purchased or requested.
• Reiterate the main benefits of the lead magnet or product and encourage them to use it.
• Provide additional value (tips, resources, tools, etc.).
• Set expectations.
• Build anticipation for upcoming emails, especially the very next one.

NOTE: Many people make the mistake of expecting their subs to click on a mass of CTAs in the welcome email… instead, focus on only one or two CTAs per email.

For example… in this first email, your CTA should be focused on getting the person to download and start reviewing the product.

Design the Rest of the Sequence

Craft the sequence with a focus on covering one benefit of the product and one of your business. Your overall goal is to provide tons of value for your customers… which benefits you too.

Let’s suppose your subs have purchased a weight loss guide from you. Well, in your second email, you might…

• Point out a benefit of the product, such as the chapter on the best “method” to exercise to boost metabolism.
• Provide additional value by offering extra tips for doing the same.
• Introduce a related solution your business provides… for example, videos that make exercising fun and easy (be sure to include a CTA).

Next…

Create Catchy Subject Lines

As always, your subject lines can make or break the success of your onboarding campaign, so make sure you’re creating short, punchy, catchy, grab-me-by-the-throat subject lines. Refer back to this > LESSON< for a refresher!

Get Personal

The onboarding sequence is designed to introduce subs to you and your business… so be HUMAN, Not an AI (artificial Idiot)

Go >> HERE<< to catch up!

Conclusion

Your onboarding sequence is the key to building brand loyalty, boosting retention, providing value to your customers, and generating extra revenue for you. So, be sure to put this information to work for you immediately, creating a polished end product that’ll attract a loyal, happy tribe.