What Near-Death Taught Me About Self-Trust
I was ten years old the first time I really met fear.
Not the monsters-under-the-bed kind.
Not even the “get told off by Mum” kind.
I mean REAL fkin' fear.
The kind that silences your thoughts.
Tightens your chest.
Makes you feel like one wrong move could end everything.
It happened on Mount Edgcumbe, in the West Country.
My cousin Andrew - older, cooler, seemingly invincible, had taken me out for a wild morning adventure.
We were scrambling along sea cliffs.
And climbed like a goat.
So I followed... obviously.
Because that’s what you do when you’re ten and desperate to prove you’re made of the same shit as your older cousin.
But about halfway up, I froze.
The sea below churned with the kind of ancient rhythm that didn’t care who lived or died.
Couldn’t go up.
Couldn’t go down.
And I swear to you - death brushed my bones.
That’s when Andrew - already higher up - called out...
“Right foot on the ledge just below you.
Left hand… see that little ridge?
You’ve got it. Now shift.”
He didn’t sound worried.
He didn’t say, “You’re in danger.”
He just trusted I could do it.
Now, I already knew Andrew. I trusted him.
But here’s the kicker...
It wasn’t Andrew’s trust that saved me.
It was my decision to trust myself… and move anyway.
That moment etched itself into my nervous system like a sacred sigil.
I didn’t realize it at the time - but that day, I discovered a truth I now live by...
The Real Cliff Most People Are Hanging On
Fast forward several decades, and I’ve seen that same cliff in hundreds of people’s lives.
Not literal rocks this time.
But stuck moments.
Frozen mid-climb.
They want to leap ➡️ Change ➡️ Create ➡️ Speak.
But they don’t trust themselves enough to make the move.
So they stall.
Seek more strategy.
More “proof.”
Another guru to shout down instructions from high above.
And maybe that works for a while.
But you can only outsource your trust for so long.
Eventually, life demands a move that only YOU can choose,
and no amount of PDFs or podcasts will make that decision for you.
Why We Lose Trust in the First Place
Here’s the rub-a-dub-dub...
We’re not born doubting ourselves.
Watch any toddler. They wobble, fall, and get back up again.
No shame. No hesitation.
Just experimentation.
But then the conditioning starts.
👉"Be careful."
👉"Don’t get it wrong."
👉"Wait your turn."
👉"Let the grown-ups handle it."
And before we know it, we’ve internalized the lie that our own instincts can’t be trusted.
That someone else must have the answer.
That certainty lives outside us.
So we become excellent at looking outward.
We follow, compare, seek approval.
We get degrees, buy programs, mimic blueprints…
But when it’s time to leap?
We fkin' freeze.
Because deep down, we haven’t been trained to trust ourselves.
We’ve been trained to perform.
What Happens When You Relearn Self-Trust?
Everything shifts.
You stop asking,
“What should I do?”
and start asking,
“What do I already know that I haven’t dared to act on yet?”
You begin to notice...
➡️The quiet nudges.
➡️The micro-hunches.
➡️The body’s responses.
➡️The spiral loops that keep offering you the same lesson until you finally choose differently.
Because here’s the secret...
Self-trust isn’t loud. It doesn’t campaign for your attention.
It waits… patiently… for your return.
And when you do?
When you finally say “okay” and place your foot on the frickin' ledge?
That, my friend, is when everything changes.
This Isn’t Woo-Woo. It’s Physics.
(Hermetic style, baby.)
The Principle of Mentalism says... The All is Mind.
Which means reality is shaped not just by what you do...
but by what you believe about yourself as you do it.
If you approach life believing you can't trust yourself,
then everything becomes a cliff.
But shift that belief,
just one degree,
and new paths appear where once there were only dead ends.
This is the Spiral Way 🌀
You don’t jump to the mountaintop.
You take one NEW step… from a NEW identity…
and watch the world reconfigure around you.
So What’s This Got to Do with Business, Sales, or Growth?
Everything.
People DON'T buy because they trust you.
They buy when they begin to trust themselves again.
The word "Encourage" means to give courage.
When your content, your offer, your energy…
helps them place their foot on a ledge they didn’t think they could reach?
They’ll never forget you.
Not because you impressed them.
But because you reminded them of who they REALLY are.
Final Thought...
If you feel stuck right now,
mid-climb, feet shaking, frozen by uncertainty...
I don’t need to be the expert shouting from the top.
I just want to say what my cousin said to me on that cliff:
“Right hand there.
Left foot here.
You’ve got this.”
The moment you decide to move...
your spiral continues.
And trust?
It doesn’t need to be loud or perfect.
It just needs to be yours.
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